Co-Founder & COO
Seth Semilof
Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.
622 stories · 2011–2026 · page 1 of 37
Maisons covered
Audemars Piguet (50) · Jaeger-LeCoultre (39) · Hublot (38) · Richard Mille (35) · Patek Philippe (35) · Rolex (30) · Ulysse Nardin (22) · Vacheron Constantin (22)
Most recent
Technical
Cartier Tank vs. Jaeger-LeCoultre Reverso: The Rectangular Icons, Head to Head
The Cartier Tank (from the quartz Tank Must to the hand-wound gold Tank Louis Cartier) and the Jaeger-LeCoultre Reverso (hand-wound Calibre 822 throughout its Classic range) are the only two…
News
Fall Auction Preview: The Sales Collectors Are Circling This Season
All Features
What Is a Jumping-Hour Watch? 2026’s Comeback Complication, Explained
News
Every TAG Heuer Release of 2026 So Far: Monaco, Monza and a Movement Revolution
All Features
The 5 Wildest Watch Dials of 2026, From Glass Octopus to Enamel Daytona
Technical
Girard-Perregaux Laureato vs. Vacheron Constantin Overseas: The Thinking Collector’s Integrated-Bracelet Debate
All
The 5 Greatest Steel Sports Watches of All Time
News
The Cartier Roadster Is Back: What to Know About the 2026 Revival
Geneva Watch Days 2026
3 More Watches From Geneva Watch Days 2026: URWERK, Bvlgari x Vianney Halter, and H. Moser
Geneva Watch Days 2026
The CHF 2,900 Watch Everyone Wants: M.A.D.Editions’ M.A.D.3 With Vincent Calabrese
Geneva Watch Days 2026
Zenith’s Chronomaster Solo Sport Is the El Primero for People Who Don’t Need a Chronograph
All Features
Half of New Auction Bidders Are Digital Natives: Meet the New Collector Class
News
Vacheron Constantin’s Métiers d’Art Tribute to the Animal Kingdom Brings Six Crafts Watchmaking Has Never Seen
All Features
5 Watches That Hold Their Value Best — and Why
Technical
How to Buy the 2026 Anniversary Rolexes: Waitlists and What “Off-Catalog” Really Means
All Features
The 5 Watch Complications Every Collector Should Understand
News
The Independents Had a Wild Summer: Armin Strom, Norqain, Doxa and More
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