Audemars Piguet is a Swiss watch manufacturer founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in Le Brassus in the Vallee de Joux, and it is still controlled by the founding families. Its defining model is the Royal Oak, designed by Gerald Genta and launched in 1972 as the first luxury steel sports watch, joined by the Royal Oak Offshore, Code 11.59 and Royal Oak Concept. Production is roughly 50,000 watches a year, and the maison sells primarily through its own AP House network rather than third-party retailers.