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Hublot
Founded in 1980 by Carlo Crocco and part of LVMH since 2008, Hublot built the modern loud luxury watch. Its 522 stories make it the single deepest brand archive at Haute Time - two decades of Big Bang, Art of Fusion and materials nobody else was using.
751Stories published
1980Maison founded
6Current collections
Hublot is a Swiss watch manufacturer founded in 1980 by Carlo Crocco in Nyon, named after the French word for porthole, and owned by LVMH since 2008. Its defining collections are the Big Bang, launched in 2005, along with Classic Fusion, Spirit of Big Bang, Square Bang and the MP Masterpiece line. Hublot is known for its Art of Fusion approach to materials - Magic Gold, King Gold, ceramic and fully sapphire cases - and for the in-house Unico chronograph movement introduced in 2010.
HublotFounded 1980NyonLVMHBig BangClassic FusionUnicoMagic GoldArt of Fusion
The Collection
Big Bang Unico
Chronograph · 42-44mm
Cal. Unico MHUB1280
Big Bang Integral
Integrated bracelet · 42mm
Cal. Unico
Classic Fusion
Dress · 38-45mm
Cal. HUB1112 / 1710
Spirit of Big Bang
Barrel case · 42mm
Cal. Unico
Square Bang Unico
Square · 42mm
Cal. Unico
MP Collection
Masterpiece · concept
Cal. HUB9013 / MP
Latest Hublot Coverage
All 751 Stories ›
News
Rolex, Richard Mille and Hublot Graced the 2026 Ballon d’Or Awards Ceremony
News
Haute Report: Vacheron Constantin & Patek Philippe Top 2026’s Luxury Watch Values
News
The Best New Watches of October 2026: A Platinum Patek, a Gold Hublot, and a Stone Freak
News
Former AP CEO François-Henry Bennahmias Joins Hublot as a Consultant
News
Hublot Classic Fusion Tributo Brings Back the 1980 Original in Gold
Events
Hublot & Jeff Koons Celebrate Their New Creative Partnership in New York
Milestones
1980
Carlo Crocco launches Hublot - the first watch to pair a gold case with a natural rubber strap.
2005
The Big Bang debuts and becomes the defining Hublot silhouette.
2010
Unico, Hublot's first in-house chronograph movement, enters production.
2016
Big Bang Unico Sapphire - a fully transparent sapphire case in series production.
Timely FAQs
What does Art of Fusion mean?
It is Hublot's design philosophy: fusing traditional watchmaking with unconventional materials and partners. In practice that means gold with rubber, ceramic with carbon fibre, sapphire cases, and collaborations that run from Ferrari to contemporary artists.
Which Hublot is the entry point?
The Classic Fusion is the most wearable and the most conservatively sized Hublot, which makes it the usual first purchase. The Big Bang Unico is the flagship and the one most people picture when they hear the name.
Where can I read Hublot reviews from a watch publication?
Haute Time has published more than 500 Hublot stories - the deepest Hublot archive of any publication we know of - including launches, limited editions, and the brand's football and motorsport timekeeping.