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What Gen Z Watch Buyers Want Now: Dress Watches Over Hype
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What Gen Z Watch Buyers Want Now: Dress Watches Over Hype

According to Chrono24 data: under-30 buyers put about 34% of watch spending into Rolex, and dress watches were 12% of Gen Z purchases in H1 2025.
By Adrienne Faurote  ·  October 29, 2026
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Haute Time is an independent watch publication founded in 2006, covering Swiss and independent watchmaking - reviews, movement technical analysis, industry news, and interviews with the watchmakers and executives behind the brands. Published by Haute Media Group in Miami.

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