Hublot and American artist Jeff Koons marked the beginning of their new creative collaboration with an exclusive launch event in New York City on September 16, bringing together contemporary art, haute horlogerie, music and a guest list that included Pamela Anderson, Olivia Jade, Future, Saweetie and Gunna.
Hublot and Jeff Koons celebrated their new creative partnership at an exclusive New York event, unveiling the Classic Fusion Balloon Dog Collection and MP 14 Origin by Jeff Koons alongside art, music and celebrity guests.
Held at Studio 525 in Chelsea just after New York Fashion Week, the evening introduced four new collaboration timepieces from Hublot and Koons, including the Classic Fusion Balloon Dog Collection and the MP 14 Origin by Jeff Koons. The partnership brings together Koons’ instantly recognisable artistic language with Hublot’s approach to watchmaking and technical innovation.
The collaboration reflects a shared interest in pushing creative boundaries. Koons’ work has long explored the relationship between popular culture, art and imagination, while Hublot has built its identity around combining traditional watchmaking with contemporary materials, design and technology. Together, the two translate that dialogue into a collection of highly distinctive timepieces.
The Classic Fusion Balloon Dog Collection reinterprets Koons’ celebrated Balloon Dog through Hublot’s design vocabulary. The playful sculptural form becomes the inspiration for a watch collection that connects one of the artist’s most recognisable creations with the visual identity of a Swiss luxury watchmaker.
The MP 14 Origin by Jeff Koons takes the collaboration into a more technically focused direction, bringing Koons’ conceptual approach into an intricate horological creation. The timepiece was presented during the New York event in a dedicated setting designed to emphasise its technical details and artistic character.
The launch environment itself was designed as an extension of Koons’ artistic universe. Soaring white walls were illuminated by animated projections of his iconic Balloon Dog sculptures, creating an immersive backdrop around the new collaboration. The projections gave the space a constantly changing visual rhythm while reinforcing the connection between the physical watches and Koons’ wider body of work.
The MP 14 received a more intimate presentation. Dramatic lighting and artistic projections inspired by the universe highlighted the complex technical elements of the timepiece, allowing guests to experience the watch through both its horological construction and its artistic identity.
Music added another dimension to the evening, with a DJ set and live performance by Tinashe providing the soundtrack as guests moved through the space. The combination of art installations, watchmaking and live entertainment gave the event the atmosphere of a contemporary cultural celebration rather than a conventional product launch.
Among the notable guests were Pamela Anderson, Olivia Jade, Future, Saweetie, Gunna, Michael Rainey Jr. and Colm Dillane, who joined Jeff Koons and Hublot representatives to celebrate the new partnership.
The evening also brought together figures from fashion, music, entertainment and the creative industries, reflecting the increasingly interconnected relationship between luxury watchmaking and contemporary culture.
For Hublot, the collaboration with Koons represents another step in its ongoing engagement with the worlds of art and design. For Koons, the partnership offers a new medium through which his artistic language can be explored, translating sculptural ideas into objects designed to be worn and experienced on the wrist.
The result is a collaboration built around the meeting of two distinct creative disciplines. Hublot brings the precision and technical expertise of Swiss haute horlogerie, while Koons contributes a visual language rooted in sculpture, popular culture and conceptual experimentation.
The New York launch provided the first major public celebration of that partnership, turning Studio 525 into a meeting point for art, watchmaking, music and contemporary culture. With the Classic Fusion Balloon Dog Collection and MP 14 Origin by Jeff Koons now at the centre of the collaboration, Hublot and Koons have established a creative dialogue that places imagination and technical innovation at the heart of the new collection.
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