TAG Heuer presents Formula 1 Senna, a special edition with Senna’s original red watch color as it continues to pay homage to its ambassador Ayrton Senna.

TAG Heuer introduces the latest iteration of its popular Golf Edition watch, filled with spectacular new features like Drive Shot Tracking.

TAG Heuer is taking over the Jungle Plaza in Miami Design District — steps away from their Design District boutique — during F1 in Miami.

From the return of an iconic timepiece to collaboration pieces, TAG Heuer's newest offerings will have every watch enthusiast smiling from ear to ear.

Watches & Wonders, the epicenter for watchmaking, has returned with brands showcasing their latest, groundbreaking watches for the year.

From TAG Heuer to Omega, timepieces also made a special debut last evening. Ahead, Haute Time reveals the watches that dominated the 2022 Oscars Ceremony.

Tag Heuer launches a new generation of Connected watches with two models: the Connected Calibre E4, which comes in two different sizes.

At the LVMH Watch Week, TAG Heuer is expanding its collection with the exciting Aquaracer Professional 200. This is an important model for the brand, as TAG Heuer CEO Frédéric Arnault puts it; "The Aquaracer is every bit as much a TAG Heuer signature as Carrera or Monaco. Its codes and the philosophy behind it were defined decades ago and continue to be as relevant and exciting as ever, particularly in this season of new beginnings and new journeys. The Aquaracer Professional 200 is a companion for a fast-paced, unforgettable life full of adventure and achievement, a life lived beyond the edge."

The pandemic has not slowed down the development of new watches. Also this year, many brands launched new creations, proving that creativity and technical advancement has not been halted. It also seems that particularly this year, more time was taken to reexamine one's strengths and make new models that truly represent the brand's DNA. This resulted in captivating watches that represent, yet also defy, time, like the following;

Tag Heuer and Miami Heat superstar Jimmy Butler unveil the TAG Heuer x Jimmy Butler Special Edition Carrera Heuer 02T Tourbillon in Miami.

Only Watch has always been a charity with a unique approach. They fund research to find a cure for Duchenne Muscular Dystrophy by organizing a biennial auction for which the world's leading watch manufacturers donate a piece unique. This weekend, Christie's auctioned the 53 creations in a packed Palexpo in Geneva, raising CHF 30 million, over 32 million US dollars.

Ryan Gosling needs no introduction. The multi-talent actor started acting at a very early age on Disney Channel's "The Mickey Mouse Club," which also launched the career of Justin Timberlake, Christina Aguilera, and Britney Spears among others. While already making his mark in several (independent) movies, it was the romantic movie "The Notebook" that made him a household name in 2004. Since then, his star has only been rising, as he continues to show his versatility in a large number of roles. Over the years, he has won numerous awards, including a Golden Globe for Best Actor, for his performance in the romantic musical "La La Land." Now he teams up with TAG Heuer, serving as their brand ambassador.

In the 1980s, TAG Heuer introduced a new divers watch. This was by itself not so surprising as the brand has been doing that for quite some time. However, this watch was different because the entire dial was coated with luminous material to ensure superb legibility underwater. While this cool feature received a warm welcome from professional and amateur divers alike, even people who didn't dive at all were taken by it. The watch quickly reached the status of an icon, and today TAG Heuer is introducing a watch to continue that legacy.

An inside look into all of the precious timepieces being housed inside the Watches of Switzerland Airstream in the Hamptons this summer.

TAG Heuer and Nintendo have joined forces to design a limited-edition smartwatch featuring the iconic character, Super Mario.

The Carrera Calibre Heuer 02T is a watch unlike any other. While it may be the least expensive, Swiss-made flying tourbillon with a chronograph on the market today, you wouldn't know. No corners are cut in creating it, as is evident from the finishing, wearing comfort, and that the movement is Chronometer-certified as well. Therefore, it cannot come as a surprise that the watch has been quite a success after its introduction in 2016, and now a new addition joins the line-up.