TAG Heuer Is Taking Over Miami Design District’s Jungle Plaza During F1 With A Bespoke Racing Experience

For the inaugural F1 in Miami, TAG Heuer is pulling out all the stops – and rightfully so. TAG Heuer’s longstanding history with motorsports continues to align them with partners, ambassadors, and activations that embody their ethos, ‘Don’t Crack Under Pressure.’ As one of the most highly-anticipated events of the season in Miami, TAG Heuer is taking over the Jungle Plaza in Miami Design District — steps away from their Design District boutique.  

Photo Credit: Courtesy of TAG Heuer

But, this is not just an ordinary takeover. To celebrate race week and the partnership with Oracle Red Bull Racing Team, TAG Heuer is curating a one-of-a-kind outdoor installation: a high-octane karting residency. Inspired by the electric race environment and spirit of competition, the activation gives guests the ability to get behind the wheel and race one another on the pop-up TAG Heuer go-kart track. Lining the track will be TAG Heuer’s luxurious take on petrol stations, which will display the latest watches designed in collaboration with Oracle Red Bull Racing, along with various product displays revealing the rich history of TAG Heuer in motorsport. 

On the evening of Saturday, May 7th, TAG Heuer will transform the Jungle Plaza racetrack into a private cocktail party hosted by TAG Heuer’s family of ambassadors, including Oracle Red Bull Racing Team drivers Max Verstappen and Checo Perez. 

If you happen to be in town for the iconic weekend, be sure to stop by TAG Heuer’s Grand Prix in Jungle Plaza for a racing experience like no other. The experience will open to the public from Tuesday, May 3rd through Saturday, May 7th by registering online. 

Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.