Photo Credit: Watches Of Switzerland Premier luxury watch retailer, Watches of Switzerland, is on a rapid expansion throughout the U.S., opening up its gorgeous watch boutiques in key markets around the country. Currently, the brand is celebrating the opening of a new marquee property, Watches of Switzerland at Hudson Yards—a stunning, 6,500 square foot boutique inside the highly-anticipated retail complex.
Hudson Yards signifies a major change in the development in Manhattan—not only are the forces behind the development, Related Companies and Oxford Properties Group, bringing forth the largest private real estate development in the history of the U.S.—but they’re also opening up an entirely new neighborhood located in Midtown, set to become one of the city’s most iconic and luxurious destinations for real estate, fashion/luxury goods and hospitality.
Securing a boutique in one of the property’s most prestigious locations on the ground floor, between the Highline and Plaza entrances, is fitting for the brand which prides itself on delivering the best of luxury watchmaking in beautiful and unique settings. The boutique rests anchored between two of the most prestigious brands in the industry—Patek Philippe and Rolex—both of which are managed by Watches of Switzerland. Inside, the store boasts a sleek and modern interior design, conceptualized by New York architecture firm MNA and Capelo London. One of the pinnacle features of the hip boutique is a black granite hospitality bar, where guests can enjoy a truly luxurious shopping experience as they enjoy signature libations while they peruse the stunning timepieces on display.
Photo Credit: Watches of Switzerland
The boutique houses world-renowned brands including Breitling, Bremont, Grand Seiko, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, OMEGA, TAG Heuer, TUDOR and Vacheron Constantin. Also on display is a specially-curated selection of rare and exquisite timepieces housed in five beautiful vitrines throughout the boutique.
“Hudson Yards is the most exciting retail development in New York City in decades and we are thrilled to be a part of it,” said Brian Duffy, CEO of The Watches of Switzerland Group. “We opened our first New York store in Soho last November and love being a part of that vibrant community. Building on that momentum, we are proud to offer yet another incredible experience for customers in the market for a fine timepiece.”
Photo Credit: Watches Of Switzerland
Another significant aspect of the luxury boutique is its unique integration of artwork. Since its first partnership with non-profit arts foundation Aperture at the brand’s Soho flagship, WOS has maintained a strong appreciation for the arts and incorporates a natural synergy between time and art through the unique installments featured in each boutique. At Hudson Yards, WOS boasts works from acclaimed artist Marco Brambilla. The unique artwork and video collages will be on display for shoppers to experience and enjoy throughout the spring season inside the boutique.
Watches of Switzerland has amassed enormous success with its U.S. expansion plan—first, opening multi-brand store openings in Manhattan’s Soho neighborhood and Las Vegas’ Wynn Hotel in addition to standalone Breitling and OMEGA boutiques at Wynn Plaza in 2018—and now with Hudson Yards, as well as the upcoming openings at Encore Casino in Boston for June 2019 and American Dream shopping center in New Jersey Meadowlands following.
For more information and store hours, please visit here.