The MoonSwatch’s Wildest Publicity Stunts

Swatch and Omega just unveiled the drastically underpriced Mission To The Moon 1969, but it isn't even the brand's boldest move in recent history.

By Andre Frois

URWERK UR-120 Blue Planet Marks the Final Chapter of One of Independent Watchmaking’s Most Daring Creations

Discover the URWERK UR-120 Blue Planet, a limited-edition luxury watch featuring satellite hours, futuristic design, and groundbreaking mechanics.

50 Pieces. Three Models. One Final Chapter: Richard Mille’s Most Collectible Release of 2026

Richard Mille's RM 07-01 Colored Ceramics Final Chapter debuts in 2026 with gem-setting for the first time — limited to 50 pieces.

Breitling Honors Its Pilot Watch Legacy With a New Limited Edition

Discover Breitling’s Navitimer B01 Chronograph 43 North American Limited Edition, blending aviation heritage with modern Swiss precision.

Hublot Introduces Two New MP-10 Tourbillons

Discover Hublot’s MP-10 Tourbillon in sapphire and black ceramic—avant-garde Haute Horlogerie with limited editions of 30 and 50 pieces.

The H. Moser & Cie. Pop Collection Is Complete With Vibrant Gemstone Timepieces

The H. Moser & Cie. Pop collection is a bold watch series featuring vibrant gemstone dials, minimalist design, and exceptional craftsmanship.

Watch Of The Week: The New Grand Seiko Mt. Iwate-Inspired Evolution 9 Watch

Discover the new Grand Seiko Evolution 9 watch, featuring a Mt. Iwate-inspired dial, Ever-Brilliant Steel, and the high-performance Caliber 9SA5.

Introducing The Bremont Supermarine GMT Glacier Blue Edition

Experience bremont's limited edition Supermarine GMT in 'glacier' blue—bold design, 300m water resistance, and adventure-ready craftsmanship.

Urwerk Introduces The UR-100V Magic T ‘Hunter Green’ Edition

Discover the UR-100V Magic T 'Hunter Green' edition, blending innovative design with advanced mechanics—limited to 35 pieces.

Watch Of The Week: The Daniel Roth Extra Plat Souscription

The revival of Daniel Roth continues with the unveiling of the Extra Plat Souscription, a watch that embodies the brand's storied history.

Haute News: Hublot Introduces Limited Edition Big Bang Unico Essential Grey

The exclusive launch introduces the new Big Bang Unico Essential Grey in a limited edition of just 200 pieces, available on Hublot's website. 

Jacob & Co. Releases The Limited Edition Gotham City Timepiece Inspired By Batman

Today, Jacob & Co. unveils the first offering of their multi-year partnership with Warner Bros. Consumer Products and DC: the "Gotham City" luxury watch.

Vacheron Constantin Unveils Arab-inspired Metiers d’Art Gyr Watch

Swiss haute horologer Vacheron Constantin unveils the novel Metiers d’Art Gyr timepiece, which draws inspiration from the Arab art of falconry.