Hublot hosted an exclusive party at Mack Sennett Studios in LA to launch its new Big Bang Meca-10 Shepard Fairey with the famed street artist himself.

Pushing the envelope is one of Hublot's mantras and their sapphire watches are perhaps the best illustration as to what that can lead to. In a relatively short period of time, Hublot has not only mastered the art of creating sapphire cased watches, but they have also taken them to the next level.

After four days of exciting golf in Augusta, Georgia, Hublot brand ambassador Patrick Reed secured the win on the final day of the tournament.

Baselworld 2018 was a blast, with strong new additions to the collections across all brands. While this is great news for the industry, and watch collectors and connoisseurs, it does make it quite difficult for us to pick out our favourites, but here it goes!

Luxury watchmaker Hublot launches a million-dollar Big Bang Tourbillon with a crocodile leather jacket, in a collaboration with Karmaloog.

Two months away from 2018 FIFA World Cup, luxury watchmaker Hublot hosted a soccer Match of Friendship that united legendary athletes and brand friends.

Baselworld has started, and one brand that was bound to make a buzz is Hublot. Not only did they declare their love for football, by introducing the Big Bang Referee 2018 FIFA World Cup Russia™ smart watch for the upcoming FIFA World Cup in Russia, but also did they put together two amazing all-star teams coached by Diego Maradona and José Mourinho to compete in a friendly match during an exclusive event

The people at Hublot in general, and in their research & development department especially, love to strive for the impossible. With the Hublot Big Bang Unico Red Magic they add another impossible achievement to the books; the creation of vibrant red ceramic.

Hublot never sits still, and while Baselworld is the usual epicenter of the brand to introduce new watches, they don't let that limit their sense of innovation. Also this week in Geneva Hublot introduced some watches that pay once again tribute to the "Art of Fusion", expanding existing collections in extraordinary ways!

The start of a new year is a perfect, and traditional, time to reconsider where we want to stand in life. Many New Years resolutions are made, and why not also apply one to your wrist. Give the new year a fresh start, and start 2018 in style with one of these four watches!

Surprised that you missed a Hublot in our line-up of our favorite new watches of 2017? Well, it is not that we didn't have any, it was more the case that we had too many! Many brands only focus on the big watch fairs early in the year to release their novelties, but for Hublot, innovation is a constant factor, so they do it throughout the year. 2017 was once more an exceptional year for Hublot, so after a long debate, these are our favorites!

Christmas is around the corner, and while many of you are probably hoping to find a new watch under the tree, that is up to Santa. Of course, you can wear any watch on the holiday, but some seem to be just that more appropriate, like these five amazing watches!

How can you upgrade a watch that is already a horological masterpiece? Set them with diamonds! This by itself is a form of art, as nothing is so complicated as setting a three dimensional, functional, object like a watch with diamonds. It often takes weeks, if not months, to make them, not only the movement but also to complete the diamond setting. The result is spectacular! Meet the world's most exclusive and expensive diamond set watches!

The perpetual calendar is one of those coveted complications by watch connoisseurs. It is the technical complexity of having a watch that always displays the correct date, and can even deal with leap years, that brings quite some appeal to the table. Not every watch brand can make this complication, and when they do, more often than not they can be found in very classic styled watches. Not Hublot, who made the perpetual calendar part of their legendary Big Bang collection!

This Saturday evening, Christie's in Geneva was the stage for ONLY WATCH 2017, a charity auction in which the proceeds are being used to help find a cure for Duchenne Muscular Dystrophy. Watch brands donate unique watches to the auction, giving collectors and connoisseurs the opportunity to own a truly unique watch. While all watches did well, some did a bit better than others!

The Grand Prix d'Horlogerie de Genève, or GPHG, is often compared to the watchmaking versions of the Oscar's. Rightfully so, because winning not only comes with glory and recognition but can also positively impact the sales of a particular watch. Recently the preselected watches have been announced and among them are two Hublots.