Last week, the Novak Djokovic Foundation held its first-ever fundraising dinner in New York. Days after the US Open, Honorary Chair and Audemars Piguet Brand Ambassador Novak Djokovic hosted the event and dinner with a live auction and special performance by Theophilus London. The evening rased $1.4 million and was attended by guests including Vogue’s […]

Last night, the Park Avenue Armory was filled with luxury watch lovers and CEOs alike. For its second year the TimeCrafters Exhibition welcomes brands like Richard Mille, Omenga, Hublot, Girard Perregaux, Chopard, Bvlgari, Breguet, and Audemars Piguet to the city to showcase their fine craftesmenship and iconic pieces. Skilled watchmakers worked on rare pieces right […]

CRYSTAL MAGIC: CARTIER PRESENTS THE ASTROTOURBILLON CARBON CRYSTAL In the male-dominated, testosterone-fueled world of watches and watchmaking, it’s easy to think that the imagination and drive to innovate must be an exclusively male domain. But one of the most creative and fertile minds in the watchmaking world belongs to Carole Forestier, who currently plies her […]

Audemars Piguet Royal Oak 40 Years Exhibition is Celebrated in Beijing

Millions of tourists visit Switzerland every year for its famous Alpine ski resorts and five-star spas on pristine lakes, but watch lovers know another Switzerland that combines the thrill of horological discovery with breathtaking scenery. Instead of the resorts and casinos of Lugano or the glamour and excitement of St. Moritz and Gstaad, they are […]

Audemars Piguet scored a hole-in-one with its choice of Rory McIlroy as brand ambassador. The Northern Irish golf phenom soared to victory to win his second major at the PGA championship in Kiawah Island, South Carolina, coming in at 13 under par. Immediately after winning McIlroy sported his Royal Oak Offshore Chronograph as he posed […]

Today’s watch of the day, is from our good friends at Audemars Piguet.  This piece is called Jules Audemars Skeleton Chronograph Tourbillon.  Retails over $350,000 and is a special piece.  Love the blue crocodile strap, as this watch is clean, but showcases sophistication and power.  Plus, has power reserve to 72 hours. Photos courtesy Audemars […]

Jack Forster reviews the Audemars Piguet Leo Messi Limited Edition Royal Oak Chronograph.

Audemars Piguet wants to be the first and last thing you see when you come to Manhattan via the 34th St. heliport. Their partnership with Roaring Thunder Media aims to do just that, with their exclusive “domination program” designed to leave Audemars Piguet fresh in the minds of New York’s private fliers. An image of Audemars Piguet’s extra-thin […]

Mexican drug cartels are now in the business of counterfeit luxury watches. That’s what US Customs officials are saying after confiscating over 1,000 imitation Audemars Piguet watches at the Laredo, Texas border crossing. The knock-offs were interspersed with 3,080 genuine Audemars Piguet pieces, which were intended to mask the presence of the fakes. Border agents […]

Renowned Swiss watchmaker Audemars Piguet has announced the exciting release of the Leo Messi Royal Oak, limited to 1000 pieces. The 41mm timepiece stands out from the typical Royal Oak. First, an elegant alligator strap as well as a strong rubber strap replaces the signature steel bracelet. The color of the hour markers on each […]

Audemars Piguet took to Paris earlier this month on its world tour celebrating the 40th anniversary of the Royal Oak. The Swiss luxury brand set up an exquisite display at the Palais de Tokyo museum. The kickoff evening saw an impressive turnout, including notable guests Julie Gayet, Cécile Cassel, Chantal Thomass and Thomas Dutronc. The […]

A recent announcement by Audemars Piguet revealed that the brand Board of Directors and Chief Executive Officer Philippe Merk will part ways, a result of differences in company strategy. With that, Francois-Henry Bennahmias was nominated by the Board to helm the position of General Manager ad interim. Bennahmias began his career at Audemars Piguet in 1996. […]

Audemars Piguet continues to break barriers through its award-winning sports ambassadors, and now the Swiss brand is celebrating its championship of Haute Timepiece Madness and the success of brand ambassador LeBron James as MVP. James, an Audemars Piguet brand ambassador for one year now, was named Most Valuable Player for the 2011-2012 season last weekend. […]