Audemars Piguet wants to be the first and last thing you see when you come to Manhattan via the 34th St. heliport. Their partnership with Roaring Thunder Media aims to do just that, with their exclusive “domination program” designed to leave Audemars Piguet fresh in the minds of New York’s private fliers.
An image of Audemars Piguet’s extra-thin Royal Oak Tourbillon in stainless steel is emblazened on the tarmac, along with the Royal Oak Chronograph depicted in rose gold. The “AP” logo fills out the other three bays, leaving one little time to think about anything other than Audemars Piguet.
Inside the terminal, four Royal Oak wall clocks, five backlit duratrans and a high-definition display monitor continue the drive to reach the demographic that uses private aviation.
“We know for a fact that anyone flying in and out of the 34th Street Heliport is a potential client, so we consider ourselves extremely fortunate to find such a strategic and exclusive location in the heart of New York City,” Frederick Martel, VP of Marketing for Audemars Piguet, said in a press release.
The 34th Street heliport is located on the east side of Manhattan, between the East River and the FDR Drive.