Lebron James Sporting Audemars Piguet On Instagram

Most people wonder if brand ambassadors really wear their watch brands while at home.

In an photo posted today on Instagram by Miami Heat superstar and ambassador to Audemars Piguet, Lebron James (@kingjames330), you see him horsing around with his kids and clearly supporting the brand, wearing an Audemars Piguet timepiece at home.

Most celebrity ambassadors for watch brands are true lovers of watches themselves and Haute Time loves to see Lebron wearing Audemars Piguet without the cameras around. He has a genuine love and loyalty to the brand and that’s great to see.

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.