Even in the world's most exquisite cars, the interior clock is often almost an after-thought. Not at Rolls-Royce, as their new coach build Boat Tail comes with two customized Bovet timepieces that set a new benchmark of how an exclusive car clock should look. Bovet invested a total of 3,000 hours in developing and manufacturing these two watches, as well as the dashboard holder they fit in. They are a pure expression of style and a perfect match with the car itself.

For decades, sapphire crystal was mainly used to cover the front, and in many cases also the back, of watches. Its high scratch resistance made it the perfect material for that. While not too difficult to process into small discs to protect the dial, crafting an entire watch case and more out of it, it an entirely different ball game. There the advantages that the material offers become a challenge. However, this hasn't stopped a few brands from going for full transparency and create breathtaking sapphire sensations.

In the high-tech world of Richard Mille, beauty and innovation go hand in hand. This is proven once more by two new tourbillons, RM 74-01 and RM 74-02, which combine a manufacture automatic tourbillon movement with a luscious tonneau-shaped case made of innovative materials.

For decades Jaeger-LeCoultre has been known as the watchmakers' watchmaker. The reason behind this is that its movements, and they have made over 1200 different calibers to date, are so good that they also supplied them to some of the greatest names in the watchworld, such as Cartier, Audemars Piguet, and Van Cleef & Arpels. One field in which they excel in particular is that of grande complications. In this, Jaeger-LeCoultre likes to challenge itself, as they did this year with the Reverso Hybris Mechanica Calibre 185.

Even among McLaren's impressive collection, the Speedtail is a class of its own. It redefined the term supercar, and with a breathtaking 250 miles per hour top speed, it is the fastest car McLaren ever built. It is also one of the most spectacular, as its aerodynamic profile is stunning from every angle. There are many similarities between McLaren and Richard Mille, the two brands that have been partners for over a decade, and prove this once again with the new RM 40-01 Automatic Tourbillon McLaren Speedtail.

With Richard Mille, many people instantly think of ultra-light creations made from ground-breaking new materials fitted with complex mechanical movements with unprecedented toughness. Although already impressive by itself, that alone isn't enough for Mille, as he also has very high standards for the aesthetic appeal of his watches. The new RM 21-01 Tourbillon Aerodyne is the perfect example of this. Featuring an entirely new case design, the watch brings together the high-tech look of Carbon TPT, with the warm, precious color of red gold, in elegant yet imposing lines.

The Carrera Calibre Heuer 02T is a watch unlike any other. While it may be the least expensive, Swiss-made flying tourbillon with a chronograph on the market today, you wouldn't know. No corners are cut in creating it, as is evident from the finishing, wearing comfort, and that the movement is Chronometer-certified as well. Therefore, it cannot come as a surprise that the watch has been quite a success after its introduction in 2016, and now a new addition joins the line-up.

At the recent digital edition of the LVMH Watch Week, it was the Big Bang Tourbillon Automatic Orange Sapphire on which all the spotlights were aimed. This made it that the two other watches featuring the same movement did not get the attention they deserved. It is time to set that record straight, as they have a lot to offer, starting with the gorgeous movement.

Few watches are as mesmerizing as the Tourbillon Free Wheel by Ulysse Nardin. With its parts seemingly at random scattered over the dial, with sometimes not even a visible connection between them, is it almost a mystery how it functions. That has also been precisely the aim of Ulysse Nardin, which thrives by creating watches like this. They are not only technically innovative but also feature an avant-garde design. With a diameter of 44mm is the watch large, but the creative shape of the lugs ensures excellent wearing comfort, even on smaller wrists.

With their 'Factory of time,' or la Fabrique du Temps, does Louis Vuitton possess a manufacture capable of making even the most complicated watches in-house. This can be innovative complications, like the Spin Time, but also more classic creations such as the Voyager Flying Tourbillon Poinçon de Genève. While it pays tribute to the ancient art of watchmaking, wouldn't this be a true Louis Vuitton if they didn't make it entirely their own.

Although digital, was this year's edition of the LVMH Watch Week quite the event. Hublot, Zenith, and Bulgari all showed that not even a pandemic could slow down their drive to innovate, as they presented their latest watches. While they all impressed, these are our haute highlights;

As a fully integrated manufacture, Bulgari is not only capable of making record-breaking ultra-slim watches but also other impressive complications. With the new Octo Roma Carillon Tourbillon, they show once more that they are also a brand that can harmonically combine great aesthetics with a technically very advanced movement. They do this by applying focus because everything about this watch is dedicated to creating the best and loudest sound.

Pandemic or not, Hublot never sits still and never stops. This becomes all the more clear at the beginning of the LVMH Watch Week 2021, where Hublot debuts a wide range of new watches. One thing that most of them have in common is that they are bringing new colors to the collection, of which some were previously deemed technically impossible.

With its two flying tourbillons, has this Roger Dubuis always been an instant eyecatcher. It has always been generous in showing its technical supremacy through its skeletonized movements. It has always been a watch that united past, present, and future in a single creation. While Roger Dubuis pushed the envelope with tantalizing design and innovative materials, were all Double Flying Tourbillons awarded the prestigious Geneva Seal. This is a quality seal that sets stringent standards, mainly regarding the movement's finishing and decoration. With this, Roger Dubuis is honoring craftsmanship passed from generation to generation and also plays a vital role in continuing this towards the future.

If there would be a competition for the finest and most complex travel watch, the GMT Earth from Greubel Forsey will for sure be a top contender to win. Housed in a bold, 45.5mm large case made of white gold does it display world-time as well as a second timezone in the most dramatic way possible. It doesn't often happen, especially not with a Greubel Forsey, but these complications take the stage from the inclined tourbillon, with which this watch is also fitted.

A tourbillon is, in a pure sense, a regulating device and not a complication. While it does indeed add an extra function to a watch, it is substantially more challenging to make than the regulating organs usually found inside a timepiece. Because of this, many rank the tourbillon among the complications, and while it is relatively rare, it is also quite popular. While in essence a classic creation dating back to the days of the pocket watch, brands like Richard Mille, Greubel Forsey, and Hublot have taken the lead by using it in distinctly modern-day creations. A great example of this is the Big Bang Tourbillon Power Reserve 5 days in colored sapphire.