Something Got Me Started: Four Watches To Kick-Off A Passion For Watches

Every seasoned connoisseur and passionate collector have an interesting story, and fond memories, of the watch that started it all. We take a look at four watches that can induce a lifetime passion for watches!

By Adrienne Faurote

Chronographs: The Most Beloved Complication?

If there is one type of complications that is most popular, it has to be the chronograph. Nearly all brands have one (or more) in their collection, and there are only few watch connoisseurs and collectors that don't have one as well.

J. Balvin joins as TAG-Heuer #DontCrackUnderPressure Ambassador

TAG Heuer CEO and head of LVMH Watch Division Jean-Claude Biver introduced famed Latin musician J. Balvin as the brand's newest face.

Tom Brady Celebrates Historic Super Bowl Win With TAG-Heuer

It couldn't have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer's motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.

TAG Heuer Debuts Matt Black Ceramic Carrera HEUER-01

By Martin Green Under the capable leadership of Jean-Claude Biver, TAG-Heuer is quickly reclaiming the position of being an innovative and creative manufacture, a quality which made them famous in the first place. An important watch to do so is the Carrera HEUER-01. The Carrera has been throughout its history an important model for TAG-Heuer, but the version that was introduced in 2015 not only revamped the watch but was also used to debuted the manufacture caliber HEUER-01. Since that moment the Carrera has become one of the best-selling watches within the TAG-Heuer collection, which is now also available in matt black ceramic.

Henrik Lundqvist: TAG-Heuer, NY Rangers and Giving Back

Henrik Lundqvist, the Rangers' star goalie, sizes up the new Hockey Season, shares his secrets for keeping cool on the ice, and talks charity and the fast-growing Henrik Lundqvist Foundation.

5 Questions with Miami Marlins Right Fielder Giancarlo Stanton, TAG Heuer Brand Ambassador

By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

Interview: Actor, Racecar Driver, TAG-Heuer Ambassador, Patrick Dempsey, Discusses the Importance of Staying Focused

By Roberta Naas Fans of long-running television show, Grey’s Anatomy, know him as the steamy Dr. Derek Shepherd who was – to everyone’s dismay – killed off in an automobile accident. Avid racing fans, especially those following world endurance racing, know him for the Team that bears his name –Dempsey Racing. Either way, actor and racecar driver Patrick Dempsey – also a TAG Heuer brand ambassador – is a man with many passions – and right now, staying focused is one of them.

Westime Unveils New Boutique in Beverly Hills

Westime is on the move. The family-owned luxury watch and jewelry boutique has moved from its former location at the intersection of Via Rodeo and Rodeo Drive up the street to the tony Two Rodeo shopping district in Beverly Hills.

Cristiano Ronaldo Wins Ballon D’Or

Real Madrid star Cristiano Ronaldo retains Ballon d'Or...

Sacha Baron Cohen Spotted Wearing TAG Heuer LINK Day-Date

Actor Sacha Baron Cohen was spotted onstage at the Oscars with his Les Misérables costars Russell Crowe and Helena Bonham Carter. During their performance (which earned the actors a standing ovation), Cohen wore the TAG Heuer LINK Day-Date timepiece. Photo courtesy TAG Heuer.