Hublot partners with MEIS and Spatial for a 90,000 spectator stadium in the metaverse ahead of the FIFA World Cup Qatar 2022.

Ulysse Nardin joins forces with Norwegian outdoor sportswear brand, Norrøna, to launch the new DIVER NORRØNA Arctic Night. 

Hublot launches a phygital exhibition and a 20 minute "Live Show" to celebrate the 40 amazing years of the luxury Swiss watchmaker.

Two days after the passing of Paul Bocuse, Blancpain kept time at the Swiss edition of Bocuse's famed culinary contest Bocuse d'Or.

Swiss haute horologer IWC Schaffhausen and retail partner Ahmed Seddiqi & Sons have unveiled a unique Portugieser Chronograph – the brand’s first watch ever to be inscribed with Eastern Arabic numerals.

Patek Philippe burst onto the stage of haute horology in 1851, immediately making a name for itself by presenting Queen Victoria with a key-wound, pendant-style montre at the famous Crystal Palace. Today, the Geneva-based watchmaker continues to outfit the world’s elite with some of the globe’s most expensive and technically complicated  watches. Earlier this year […]

The Gliterati lined up last Thursday at the 69th Annual Venice Film Festival to show their support for a maternal care center in Afghanistan. The center is being built by the charitable organization Emergency with the aid of luxury watchmaker Jaeger-LeCoultre, which has supported Emergency’s outreach to the civilian victims of armed conflicts since 1994. […]

Just as its moniker is a fusion of two names, BUBEN&ZÖRWEG fuses style with security in their new Grand Collector Inbuilt safe. Designed to be installed in walk-in closets, showrooms and safe rooms, the Grand Collector Inbuilt does its best to hide its presence behind what BUBEN&ZÖRWEG dubs “Spy Glass”, which is essentially a mirror […]

Christian Dior is proud to announce the debut of their new line of Pièce Unique watches for women, each one a unique iteration of Dior’s signature color palette. Ten themes make up the Pièce Unique collection, with a 36 mm case of white gold featuring a transparent back coming standard on all models. A mother […]