Hublot Celebrates 40th Anniversary With A Phygital Exhibition

The Big Bang or the Classic Fusion, Hublot understands the intricate details of the horology and the wearer’s psyche very well. The brand’s unique and disruptive designs which, in less than half a century, has become genuinely cutting-edge watchmaking manufacture recognised all over the world. It was the first brand to dare to combine gold and rubber on a watch and introduce the concept of fusion in Haute Horology – and the rest is history. Thus, celebrating the 40th year of the roller coaster ride of this Swiss brand founded in 1980, Hublot is celebrating its 40th anniversary with a specially curated exhibition that celebrates the brand’s journey, and accomplishments.

Photo Credit: Hublot

“The revolutionary concept of the Art of Fusion has forged Hublot’s success throughout its journey and has led it to be first, unique, and different. Its most powerful expression—the iconic Big Bang in 2005—defined Hublot’s identity and became the driving force behind its Manufacture and its Research & Development department. Today, this best-seller continues to inspire the brand to reinvent itself and look to the future. This principle is part of Hublot’s genetics and a success story that is only just beginning.” said Ricardo Guadalupe, CEO of Hublot.

Photo Credit: Hublot

Each of Hublot’s actions comes from the Art of Fusion founding concept. The Swiss brand is one of the very few brands that experiment and explore newer horizons. They fuse the past and present into a futuristic watch like the reimagined 1980 Classic Original the Classic Fusion celebrate the 40th Anniversary with a new vision. Fusing historic materials with high-tech compounds, traditional watchmaking know-how with advanced technologies, and classic mechanisms with all-new constructions creates the brand ethos and the very inquisitive nature has pulled a global loyal clientele for the brand.

Photo Credit: Hublot

The 40th Anniversary exhibition – The Art of Fusion

To celebrate this exciting and enthralling moment in the history of Hublot, the brand has left no stone unturned to make it extravagant and memorable, Hublot has installed a special exhibition designed by Samuel Ross in the very heart of the Hublot H2 Manufacture (3rd floor) in Nyon in Switzerland that can be discovered phygitally and will therefore be accessible remotely thanks to a virtual visit on the website as of 23 November.

Photo Credit: Hublot

Live from the Hublot Manufacture, you can travel through time with Hublot and experience the journey. During a 20-minute “Live Show”, Ricardo Guadalupe, CEO of Hublot, will show you the four themes of this exhibition, which tells Hublot’s story. From its products to its Art of Fusion, to the women and men who embody it, and to its world of communication. Don’t miss out on the talks by the brand’s ambassadors and friends who will be taking part in the festivities. VIPs, customers, journalists, employees as well as the public and the Hublot community will come together to celebrate 40 years of Hublot history at a distance. HUBLOT XL a book celebrating 40 years of Hublot is available on order and delivered all over the world in hard copy or available for download from their official website.

Visit www.hublot.com/40-years for more details.