By Martin Green Roger Dubuis has declared 2017 the year of Excalibur and rightfully so! The collection is expanded with several exciting new models, of which two are the result of a new partnership with Pirelli. It might seem a bit odd, why would a watch brand team up with a tire manufacturer, even with the esteem of Pirelli. However, both brands have a lot in common, as they are dedicated to the development of new and improved materials. This is also the central theme of the two watches that they introduced based on this partnership.

Jaeger-LeCoultre and designer Marc Newson debut their latest collaboration - Atmos 568, Newson's unique take on the iconic Atmos line.

The Bugatti Aérolithe is one of the historical icons of the brand, and perhaps as well the most mysterious car ever. Parmigiani, Bugatti's watchmaking partner, found in it the inspiration for a new, innovative, flyback chronograph, full of references to this legendary car.

By Roberta Naas Vacheron Constantin has long been known for its unwavering dedication to perfection and complications. This year at SIHH 2017, the brand stands true -- unveiling a one-of-a-kind watch that is the brand's most complicated wristwatch to date (It even tops the current holder of the title "most complicated wristwatch" currently on the market). The Les Cabinotiers Celestia Astronomical Grand Complication 3600 was five years in the making and offers an incredible 23 functions via its two-sided dial

We know the past and the present of Panerai so well, yet by revealing the LAB-ID Luminor 1950 Carbotech 3 Days Angelo Bonati, the brands illustrious CEO, shows us part of the future of the brand.

Richard Mille likes to push the boundaries of the impossible further away. That is also why they are such a natural partner to the McLaren F1 team. Every time you think that they cannot go any faster, they do it again. The same goes for Richard Mille who achieved something utterly extraordinary. With the RM 50-03 Tourbillon Split Seconds Chronograph Ultralight McLaren F1, they have created a watch that weighs only 38 grams, strap included!

While Hublot is not officially part of the SIHH, they have started a tradition of releasing some novelties alongside the fair. This year is no different, and Hublot continues to do what it does best: make watches that redefine the boundaries of watchmaking in terms of technology, design, and materials. It achieves this by launching a new manufacture caliber, expanding its sapphire collection, and take the Sang Bleu collection to an even higher level by using new materials.

By Roberta Naas Marking the first time Ulysse Nardin exhibits at the SIHH in Geneva instead of in its nautically inspired exhibition space at Baselworld, the innovative brand celebrates with the unveiling of the unusual InnoVision 2 timepiece chocked with 10 innovations, already laying claim to several patents, and with half a dozen more patents pending.

To commemorate the world record of its brand partner, French skier Pinturault, who now holds 19th World Cup wins, Richard Mille announces a special RM 035 Ultimate Edition watch, which is to debut in March.

Panerai has always been a brand with a very focused history. As the prime supplier to the Italian Navy, they created bold watches, which often accompanied divers on dangerous missions. For SIHH 2017 Panerai has announced two special editions

Many brands have a perpetual calendar in their collection, yet few come close to the legendary reputation of the IWC Da Vinci. The reason for this is that the Da Vinci never was just another perpetual calendar. It pushed the limits...

With a return of the Geophysic into the collection, Jaeger-LeCoultre revived in 2014 one of the favorite classic models from the 1950's. For the upcoming SIHH, they step it up with the introduction of the tourbillon version of the Universal Time.

By Roberta Naas As a teaser to what is coming next week at the Salon International de la Haute Horlogerie (SIHH) 2017, Cartier unveils one of its more complicated watches of the new year: the Rotonde de Cartier Minute Repeater Mysterious Double Tourbillon. A mouthful to say, the watch has even more in store to feast the eyes upon when you get close up with it.

Even for many comfortable with spending six figures on a new watch, the new Greubel Forsey might be a bridge too far. While the price of this watch will undoubtfully earn it many headlines, it is another accomplishment that might stun you even more: this watch is designed for daily wear!

By Roberta Naas Just in time for the upcoming SIHH 2017, HYT unveils an exciting new timepiece that blends history with futuristic concepts. In its all new Skull Pocket watch, the brand combines its famed liquid time indication with a mechanical light source to enhance the dial and time-telling function -- all in a modern, yet vintage-inspired, pocket watch rendition. This marks the brand's first-ever skull, mechanical light source combination. It is also the brand's first pocket watch.

By Roberta Naas Considered the ultimate Red Carpet affair, last night's 74th Golden Globes saw a host of celebrities in the spotlight. With them -- half a dozen top watch brands.