Novak Djokovich Among Winners at the Laureus Sports Awards And IWC Limited Edition Timepiece

Novak Djokovich and Champions League victors FC Barcelona were among the winners at the 2012 Laureus Sports Awards held this year in London.  Some of the best athletes in the world-selected by a 47-member jury- were honored for their achievements last week.

In celebration of the 2012 Laureus Sports Awards, IWC created a signature watch to benefit the Laureus Sport for Good Foundation, of which it is a founding partner and sponsor.  Founded in 2000, the foundation promotes sport as a positive influence in children’s lives as well as supporting numerous projects around the world.

This year, the winner of a design contest from the foundation, seven-year-old, Kumara Wadu Parami Apsara from Sri Lanka, designed the back engravings for the watch.  The design depicts four girls dancing, reading and playing in a grassy field.

In honor of the foundation, part of the proceeds from the limited edition watch will go to the foundation and the 90 programs it supports.

Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.