Jaeger-LeCoultre Reveals Winner Of “MAD ABOUT REVERSO” Contest

Back in March, Jaeger-LeCoultre ran a content through Facebook asking fans to prepare an advertising campaign, inspired by the 1960s Mad Men era for the iconic  “Grande Reverso Ultra Thin Tribute to 1931” watch.

Kaveh Hearian has just been announced as the winner of the “MAD ABOUT REVERSO” contest for his outstanding campaign art and tagline, “Time is luxury, invest it WISELY.”

Earlier this year Jaeger-LeCoultre, created a 25-piece engraved edition of the Reverso:  The  Grande Reverso Ultra Thin Tribute to the award-winning AMC series Mad Men.  The unique edition’s art deco style, praised by Mad Men series creator Matthew Weiner, inspired creative ad campaigns from both Jaeger-LeCoultre and Mad Men fans.

Hearian will be awarded with the iconic Grande Reverso Ultra Thin Tribute to 1931 watch for his wining campaign.

Don Draper, couldn’t have done it better himself

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.