Fashion designer Tommy Hilfiger gave popstar Nicki Minaj a $32,000 Rolex to thank her for wearing his gown and sitting at his table during the Met Ball.

Today’s Haute Time Watch of the Day is the New Oyster Perpetual Cosmograph Daytona by Rolex. This new timepiece just introduced for Baselworld 2013 celebrates the original model that was launched in 1963 – marking a 50 year Anniversary this year. This new timepiece features an Oyster 40 mm platinum case with a chestnut brown […]

Haute Time spotted Edison Arantes do Nascimento, better known as Pelé, wearing a Yellow Gold Rolex Day-Date. The retired Brazilian soccer superstar is widely regarded to have been the best player of all time. Pelé is pictured here with another titan of the sport, English soccer player David Beckham.

Of all the functions available in mechanical watches today, few are as indispensable as the yacht timer. The most important part of a yacht race unfolds in the 10 minutes before it begins, when sailors need to wangle their vessels into the best start position without barging the line (facing steep penalties) or hitting another […]

The Rolex Oyster Perpetual Submariner is easily the world’s most recognizable watch, and often simply referred to as “the Sub” (or the “Roly Sub” if you want to distinguish it from the “Panny Sub” (Panerai Submersible) in watch collector’s parlance). But the full name is important, because it’s a partial summation of the brand’s technical […]

Haute Time spotted Minka Kelly out on the town wearing a Rolex Lady-Datejust in yellow gold. The ‘President’-style bracelet of this timepiece perfectly complements the actress’ laid-back chic style.

The 2013 Formula 1 season kicked off this month at the Australian Grand Prix, and while fans were watching Kimi Raikkonen take home a win for Team Lotus, the watch industry had its eyes on the sponsorship race. In December 2012, Rolex announced a major long-term partnership with Formula 1, bumping Hublot from the position of Official […]

Australian supermodel Elle Macpherson looks perfectly laid-back chic in this picture from Ibiza last year. “The Body”, as Macpherson is nicknamed, was spotted wearing a yellow gold Rolex Daytona while vacationing on a boat near the sunny Mediterranean island.

The watch world is in mourning following news that former Rolex CEO Patrick Heiniger has passed away. Heiniger, who was born in Argentina in 1950, was just the third Chief Executive Officer in the history of Rolex SA, and was one of the most well-respected figures in the industry. Heiniger, 62, joined the company as a […]

Last week we told you about a rare set of jeweled Patek Philippe timepieces going under the gavel in Geneva, Switzerland. Today, we’re taking a look at another rare lot from Antiquorum’s upcoming “Important Modern & Vintage Timepieces” auction. The event, which will take place at the Hotel Richemond Geneva on March 17th, will include the sale […]

The UK-based research group Superbrands have named their top companies for the year, with Rolex once again coming out on top. The Swiss manufacture topped the list of Consumer Superbrands, alongside electronics giants Apple and Microsoft. Since 1995, the Superbrands group have polled marketing experts, business professionals and consumers to create the ranking. A so-called “Superbrand” […]

The luxury Rolex watch has been name as the Official Timepiece for the Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring. The Florida raceway is set to host the 2013 American Le Mans Series (which is America’s oldest sports car endurance race) on Saturday, March 16th. Tres Stephenson, the president and general manager of Sebring, […]

What does a wrist watch say about its owner? As a man, I know that to some extent, we measure each other up based on our watches. I remember talking to a boutique manager at one of Bal Harbour‘s finest shops about how she gauges the psychology of a customer to determine who is there […]

Hayden Panettiere, the star of ABC’s show Nashville, was recently spotted wearing the Rolex Oyster Perpetual Cosmograph Daytona in gold with a black dial.

In the January/February 2013 issue of Haute Living Los Angeles, we sat down with Scott Disick, one of the stars of the shows Keeping up with the Kardashians and Kourtney and Khloe Take Miami. Disick, whose polished image is well documented on these reality TV shows, shared with us a day in his life – including […]

Luxury watchmakers Rolex have just announced a new partnership as an Official Gold Partner of the Association of Tennis Professionals (ATP) World Tour. On January 1, 2013, the Swiss manufacture was named the Official Timekeeper of the ATP World Tour as part of what will reportedly be a long-term partnership. The deal also includes an extension of Rolex’s sponsorship […]