Rolex Announce New Partnership With ATP World Tour

Luxury watchmakers Rolex have just announced a new partnership as an Official Gold Partner of the Association of Tennis Professionals (ATP) World Tour. On January 1, 2013, the Swiss manufacture was named the Official Timekeeper of the ATP World Tour as part of what will reportedly be a long-term partnership. The deal also includes an extension of Rolex’s sponsorship of the Barclays ATP World Tour Finals, the traditional season-ender held at The O2 stadium in London.

The partnership with the ATP marks Rolex’s continued commitment to tennis; the company is the sponsor of the sport’s most prestigious tournaments and works closely with superstar Roger Federer as a brand ambassador. The affinity between the sport and the brand dates back as far as 1978, when   Rolex became the Official Timekeeper of the Wimbledon Championships.

Brad Drewett, the executive chairman and president of the ATP, told us; “We are delighted to announce our new partnership with Rolex, such a prestigious brand with an exceptional sporting heritage. This new partnership underlines the global appeal of our game to both fans and sponsors alike – it’s a very exciting time to be involved in men’s professional tennis.”

Source courtesy the Association of Tennis Professionals. 

Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.