Time Travel

Millions of tourists visit Switzerland every year for its famous Alpine ski resorts and five-star spas on pristine lakes, but watch lovers know another Switzerland that combines the thrill of horological discovery with breathtaking scenery. Instead of the resorts and casinos of Lugano or the glamour and excitement of St. Moritz and Gstaad, they are […]

By Carol Besler

Roger Federer Endorses Rolex for $15 Million

Roger Federer and Rolex have just inked a deal to continue playing doubles together, this time to the tune of $15 million for Federer. Federer has been photographed wearing the Rolex Datejust and Sky-Dweller, and less than a minute and a half after winning Wimbledon he was sporting the rose gold Rolex President. The image […]

Bamford Watches Releases The ‘Wimbledon Pack’ Featuring Two Limited Edition Rolexes

Wimbledon 2012 caused a racket all over the world, and Rolex took notice. To celebrate the esteemed tennis tournament, the Bamford Watch Department released two limited edition Rolex watches. The Wimbledon Pack features the Rolex SE Explorer I and the Rolex Milgauss SE. Both timepieces feature black PVD casing and bracelets as well as unique dial […]

Manhattan Lawyer Sues Jeweler for Selling His Rolex to Drake

The NY Post reports that a Manhattan lawyer is alleging that his lost Rolex watch, bought in 2009, was sold to Canadian rapper Drake. Lawyer James McMillan went to Rafaello & Co. on West 47th Street with his rose gold Rolex Presidential with a diamond bezel for cleaning, but a week later he was told […]

Breguet Tops Luxury Watch Survey, Rolex Found Most Popular

With a score of 8.3 out of 10, Breguet was rated first of 27 luxury watch brands for the upper-class US shoppers, said the 2012 Luxury Brand Status Index (LBSI) survey conducted by the Luxury Institute. The New York-based institute said Breguet achieved the top rank for its product design, customer service and brand reputation—the […]

Rolex Cosmograph Daytona ‘Paul Newman’ Goes for HK$375,000 at Auction

Bonhams’ May 26 auction in Hong Kong saw a Rolex Cosmograph Daytona ‘Paul Newman’ model go for HK$375,000. The timepiece, a true collector’s item, dates back to 1964 and is complete with square markers on the subsidiary dials. The ‘Paul Newman’ moniker began in 1969 when the namesake actor wore the Daytona in his film […]

Christie’s Geneva Auction To Offer $17.5 Million In Luxury Watches

Christie’s auction house will offer an array of more than 400 top-luxury timepieces at its watch sale in Geneva May 14. The auction will feature watches totally up with $17.5 million, including some of the finest antique, vintage and modern watches in the world. Some of the most important pieces available will be the rare gold […]

Rolex Takes Manhattan

The new Rolex boutique in New York City is no pop-up store. Designed by the company’s Geneva-based architects, every inch of the 1,500-sq.-ft. boutique is designed to reflect the essence of the upscale brand – Italian leather, imported marble and bronze, custom display cases, panelled walls. The boutique, Rolex’s first in the city, was opened […]

Rolex-Sponsored “DeepSea Challenge” Dives To Lowest Point On Earth

The DeepSea Challenge, the joint scientific expedition sponsored by Hollywood director James Cameron, National Geographic and Rolex, made the first-ever successful dive  27,119 feet into the Mariana Trench, the lowest point in the planet, off the coast of Australia and Papua New Guinea on March 26. Now the expedition shifts to the next phase of […]

Morgan’s Jewelers Owner Marshall Varon Hand-Picks Top Rolex Models

Morgan’s Jewelers has been the official Rolex Jeweler for the South Bay area of Los Angeles for more than 45 years and its owner, Marshall Varon, spoke to Haute Time about the best Rolex models, most of which he owns. The Rolex Watch Company is one of the most recommended and recognizable brands in luxury […]