Rolex Named Top Superbrand of 2013

The UK-based research group Superbrands have named their top companies for the year, with Rolex once again coming out on top. The Swiss manufacture topped the list of Consumer Superbrands, alongside electronics giants Apple and Microsoft.

Since 1995, the Superbrands group have polled marketing experts, business professionals and consumers to create the ranking. A so-called “Superbrand” is deemed to have established the finest reputation in its field, offering customers emotional and/or tangible advantages over its competitors, which customers in turn want and recognize. Quality, reliability and distinction are the three watchwords of these companies.

The top five Consumer Superbrands of 2013 are:

1. Rolex

2. Apple

3. Microsoft

4. British Airways

5. Coca-Cola

Source courtesy Superbrands. Photo courtesy Rolex.

Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.