If you look at the top-ranked golfers, you’ll see that almost all of them are ambassadors of luxury watch brands, dutifully wearing select timepieces during trophy ceremonies and press appearances. And if you’re a regular follower of professional golf tournaments, you will have no doubt noticed the heavy presence of watch sponsorships at the events. However, some timepiece brands are taking the partnership with the sport beyond just product placement into product development. Here are three golf watches designed in collaboration with golfers developed to be worn during gameplay.

Last night the 2020 edition of the Grammy awards was a clean sweep for Billie Eilish, who took home all the four major awards; the one for best album, record, the song of the year, and best new artist. This hadn't happened since 1981 when Christopher Cross accomplished precisely the same thing. All of the royalty of the music world was in attendance, and among them are, surprisingly or not, quite a few passionate watch collectors. Their success enables them to pursue their passion, but the way in which they do this differs.

Often people use the beginning of a new year as the moment to start new habits. With many new years resolutions made, a lot of people want to adopt a healthier lifestyle and become more active. To offset the calorie-rich month of December, there are many sports to consider that will help you reach your goals. Especially watch enthusiasts might feel a bit naked to do so without a watch on the wrist. So while you make a positive lifestyle change, you can also use it as an excuse to pick up a watch specifically designed for the sport you practice and start 2020 with a new watch as aswell.

The time that ladies watches where smaller men's watches with diamonds added is long gone. Today they often unite several different crafts into a single creation, being a driving force of the Métier d'arts and quite frequently powered by sophisticated, mechanical movements. In some form follows function, yet always with an elegant touch, while others do it the other way around. This makes the world of women's watches so incredibly diverse, as perhaps even more with men's watches are the only boundaries the imagination and capabilities of the maker. That this result in exceptional watches was also proven this year with these stunning creations;

In less than a week, we will be welcoming not only a new year but the start of a new decade. As we say goodbye to the 2010s and usher in 2020, there are already a handful of freshly announced watches on our wish list. Here are four new watches to covet in the coming new year.

Few can afford them, but we all love them; the most complicated watches that the watch industry has to offer. For many brands, these watches serve as a way to show their technical prowess, and sometimes to develop technologies that we later see in less complex watches. Many of these highly complicated watches take years to develop and months to make. Their numbers are always quite limited, but they leave countless watch connoisseurs around the world in awe. This year the following watches did just that;

Overcoming adversity is one of the main ingredients that makes hip-hop such a highly popular genre. Many of the leading artists worked their way up from very modest beginnings, using their considerable talents to translate their struggles and experiences into music that inspires millions. They gave a voice to people who had none, and are a shining example that faith and hard work can make dreams come true. As they realized their own dreams, they also gained the ability to build impressive watch collections. Many of hip-hop's finest have shown that they have bold taste in watches, and combine this with a great understanding of quality and heritage, as the following four artists show:

Also in 2019, the tourbillon ruled supreme as one of the most popular complications in Haute Horlogerie. Throughout the year, many new interpretations of the tourbillon where launched. Somewhere completely new creations, while other varieties of watches that we are already familiar with. The following four were for us among the hottest ones introduced in 2019;

The beauty of the luxury watch space is that is room for just about any type of timepiece. From the understated ultra-slim dress watch to the outrageous high complication piece, watch brands today are looking to cater to all walks of watch enthusiasts. While the benefit of a tourbillon to a wristwatch’s accuracy is still up for debate, what is not disputed is the expertise, investment, and time required to craft these ultra-complex mechanisms worthy to spin away inside a topnotch timepiece. Buckle up as we roll through some crazy tourbillon watches that flaunt mechanical mastery and powerful designs.

When Pharrell grew up, his focus was already on the stars as he watched Star Trek, at home in Virginia Beach. This invoked a deep fascination for everything that lies within the universe. It is not surprising that when Richard Mille asked Pharrell to collaborate on a watch together, he turned to these memories for inspiration.

Seven years ago, Richard Mille took inspiration from something that has fascinated humankind for centuries, the human skull, and made it the centerpiece of the RM 052 Tourbillon Skull. The shape of the skull served as the top bridges, hiding the entire movement behind it. It was suspended in the middle of the case, almost like a mystery watch, being only connected to the case by four bridges. This created the effect of bones and skull, much like a pirates flag. Richard Mille went even so far as also to sculpt the back of the skull, which served as the movement's center bridge. With the introduction of the RM 52-06, Richard Mille continues to play with this concept, yet now it is not a skull, but a mask that takes center stage.

Diamonds on a ladies' watch are not a necessity, but in most cases, they do add something special. Even when only a few are used, their fire and scintillation make such a watch, especially in certain light conditions, truly stand out. While some diamond set ladies watches take on the mantra, the more, the merrier, others are more restrained in their approach. Here are for of those watches that are truly fit for a dame

The standard shape for pocket watches was round; therefore, when the progression to wristwatches started taking hold, it was only natural for wristwatches to follow the familiar silhouette. However, Louis Cartier was not a man to follow norms and made a name for himself and his family’s business by championing non-round watch designs, also known as “shaped watches.” Hot on the heels of the square watch made for Alberto Santos Dumont in 1904, Cartier debuted the Tonneau watch in 1906. Named after the French word for “barrel,” tonneau-shaped watches have long since been adopted by other brands.

Next to being ultra-light and very strong is carbon visually a very cool material. It can be processed in a variety of different ways, each with an appearance of its own. In watchmaking, the advantages that this material offers where recognized at a very early stage by quite a few watchmakers. It is utilized primarily in sports watches, as this type of watches makes the most out of the benefits that carbon offers over steel and even titanium. Next to that do they also utilize carbon as an important visual element of the design. That this can result in very tempting watches is proven by the following four watches;

Nobody in Formula One is as cool as Kimi Räikkönen. This 2007 World Champion is one of the veterans in this very demanding sport and will start this weekend in Singapore for the 307th time in a Formula One race. He earned his nickname 'Iceman' by keeping his cool under even the most challenging circumstances. Räikkönen did so not only in the Formula One but also drove in WRC and NASCAR races. One accolade that he hadn't got yet was his very own Richard Mille, with is now remedied as he joins the family of the famed watch manufacturer, following in the footstep of other Formula One legends such as Jean Todt, Felipe Massa, and Romain Grosjean.

Now that summer is coming to an end and fall is just around the corner, now is a good time to swap out those colorful water-ready timepieces for something more restrained. Step into the world of ultra-thin watches, where mastery is measured in how few millimeters a case height reaches. From a simpler time and date version to a complex tourbillon and a few surprises in between, here are four incredible ultra-thin watches to show us how it’s done.