Last night, while Collins Avenue was flooded with international visitors in town for Mercedes-Benz Fashion Week Swim, the SLS South Beach hosted one of the most well-attended soirees of the night. Luxury Swiss watch brand OMEGA held a cocktail party at the new hotel in celebration of its Planet Ocean timepiece collection. Omega’s Seamaster Planet […]

Omega has announced the exciting release of the Omega Seamaster Planet Ocean series, a bold new collection of dive watches in the Seamaster range. The series pays homage to Omega’s dive watch heritage. Its designs are enhanced with up-to-date technology and modern styling, updating the classic dive watch into a statement piece for all. Omega […]

To celebrate the 2012 Ryder Cup, Omega has created the Seamaster Aqua Terra “Captain’s Watch,” which will adorn the wrist of American Ryder Cup team captain and Omega brand ambassador Davis Love III. Come September, Omega will debut as the official timekeeper of the Cup. The biannual competition between teams from Europe and the United States is […]

Jack Forster reviews the OMEGA Speedmaster Professional.

It’s time for a lucky streak of sevens. In celebration of Omega’s seventh special participation in a 007 movie, they are launching the Seamaster Planet Ocean 600M “Skyfall” Limited Edition watch, with only 5,007 pieces. Daniel Craig, who has portrayed James Bond in the last two films, will wear an Omega Seamaster in the upcoming […]

As the Official Timekeeper of the London 2012 Olympic Games, OMEGA will host an exclusive residence for members and guests to see and be seen. Nestled in the heart of Soho, OMEGA House is a storied Georgian townhouse that usually houses homeless philanthropy support group St. Barnabas Charity and its staff. As well as a luxe […]

Omega’s sponsorship of the Olympic Games is a year-round affair, with parties to mark the lead-up to the Games. Most recently, the brand celebrated the 100-day mark and introduced three “London 2012” limited editions to its Olympic Timeless Collection, including the  Seamaster 1948 Co-Axial London 2012, pictured here.   The brand has been the official […]

 Watch brand Swiss Mountaineer dons Switzerland’s national flag on the dial of each timepiece. It claims it’s Swiss-made, but with its components made at a factory in Shenzhen, China and the company itself being owned by Hong Kong’s Golden Hawk, is it? Under Swiss rules, Golden Hawk can label its watches as Swiss-made so long […]

This week on AMC’s hit 1960s drama Mad Men, an OMEGA watch was featured during a key moment on the show. In the sixth episode of season five, Don Draper, played by Jon Hamm, anxiously awaits the return of his wife, Megan Draper, played by Jessica Paré, after a heated fight. After hours of waiting, Don frustratingly […]

Jack Forster reviews the limited edition "First Omega in Space" timepiece

Patents and intellectual property are key factors in the Watchmaking business, and Omega has targeted their sights on competitor Seagull. Omega filed a complaint with the event’s organizing committee after Seagull used a signboard including the term “Co-Axial”. Omega owns trademarks on “Omega Co-Axial” and “Co-Axial 3”. Seagull immediately removed the signs and kept them […]

It used to be that in the realm of haute horology, it was a show of expertise to produce thin, elegant timepieces. It is amazing how things change. In today’s world of fine timepieces, the focus is on creating sporty and oversized dive watches. Not only do they stand out on the wrist; the technology […]