Last night the 2020 edition of the Grammy awards was a clean sweep for Billie Eilish, who took home all the four major awards; the one for best album, record, the song of the year, and best new artist. This hadn't happened since 1981 when Christopher Cross accomplished precisely the same thing. All of the royalty of the music world was in attendance, and among them are, surprisingly or not, quite a few passionate watch collectors. Their success enables them to pursue their passion, but the way in which they do this differs.

Last week the first major watch fair of the year took place, as LVMH organized the very first edition of their 'Watch Week' in Dubai. It is taking the position of the 'Geneva Days,' an event in which the watch brands of LVMH used to launch their first batch of novelties of the year and which took place in Geneva at the same time as the SIHH. As this event is now renamed 'Watches & Wonders Geneva' and takes place adjacent to Baselworld at the end of April. While the LVMH watch brand still participates in Baselworld, they have, for years, been following a strategy of launching the majority of their novelties in two batches throughout the year. The 'Geneva Days' and now 'LVMH Watch Week' allows them to get a head start on the rest, but also to receive feedback from retailers and press to fine-tune their second batch of offerings.

As far as New Year’s resolutions go, aiming for a smaller number on the scale is a popular one. But we’ll leave the diet and exercise tips to the experts and focus on what we do best—outline some topnotch luxury timepieces! The use of titanium in watches is becoming more predominant thanks to its impressive strength-to-weight ratio. Titanium is just as strong as stainless steel but almost double in strength. So if you want a tough timepiece that doesn’t feel heavy on the wrist, check out these four lightweight titanium watches.

When it comes to novelties, Hublot has a reputation to uphold. It has become a tradition for them to introduce a significant amount of new models twice a year, that in addition to the many special and limited editions that they launch during the year as well. At the first edition of the LVMH Dubai Watch Week, they continue to uphold this tradition. Next to the new version of the Big Bang 42mm with the integrated bracelet, there is much more news;

Hublot is starting the LVMH Watch Week in Dubai off with a Big Bang. Fifteen years after this visionary model was introduced, it now gets a fully integrated bracelet. Back in 2005 did the Big Bang introduce us to the 'Art of Fusion' by combining ceramic, rubber, and steel into a single watch in an innovative way.

From Ronaldo’s GMT-Master II Ice spotted in Dubai to Nick Jonas flaunting the full baguette Octo L'Originale watch at the Golden Globes to Mark Wahlberg’s full diamond Nautilus taking a dip in the pool, men’s diamond-clad watches are having a major moment. If you love the look and want to add some serious shine to your wrist, here are four extravagant men's diamond-covered watches that boast big-time brilliance.

The Hublot Classic Fusion Tourbillon Power Reserve 5 Days Orlinski Sapphire is a watch full of contradictions. Because of its skeletonized movement and transparent case, it looks rather delicate. In reality, it is more the opposite. The case is crafted from sapphire crystal, which is not only very strong but also very light. The movement may be skeletonized, but Hublot opted for a modern approach towards this, which not only looks great but also ensures that the movement remains rigid.

Often people use the beginning of a new year as the moment to start new habits. With many new years resolutions made, a lot of people want to adopt a healthier lifestyle and become more active. To offset the calorie-rich month of December, there are many sports to consider that will help you reach your goals. Especially watch enthusiasts might feel a bit naked to do so without a watch on the wrist. So while you make a positive lifestyle change, you can also use it as an excuse to pick up a watch specifically designed for the sport you practice and start 2020 with a new watch as aswell.

The time that ladies watches where smaller men's watches with diamonds added is long gone. Today they often unite several different crafts into a single creation, being a driving force of the Métier d'arts and quite frequently powered by sophisticated, mechanical movements. In some form follows function, yet always with an elegant touch, while others do it the other way around. This makes the world of women's watches so incredibly diverse, as perhaps even more with men's watches are the only boundaries the imagination and capabilities of the maker. That this result in exceptional watches was also proven this year with these stunning creations;

In less than a week, we will be welcoming not only a new year but the start of a new decade. As we say goodbye to the 2010s and usher in 2020, there are already a handful of freshly announced watches on our wish list. Here are four new watches to covet in the coming new year.

When the holidays come around the darkness of the shortened days are not only fought with lights and decorations, but also with a lot of green and red. From ugly sweaters to elegant table settings; for a few weeks do these colors rule supreme. For those looking for something around their wrist to complement all this are here four suggestion, which also make very nice gifts for under the tree;

If there’s one time during the year to get all dressed up, it’s right now. With so many celebrations packed into one month and a slew of party invites to consider, December is the dressiest time of the year. To match your festive wardrobe picks, go extra with your watch choice too by opting for head-turning high jewelry watches like these. ‘Tis the season to be fancy, after all.

Overcoming adversity is one of the main ingredients that makes hip-hop such a highly popular genre. Many of the leading artists worked their way up from very modest beginnings, using their considerable talents to translate their struggles and experiences into music that inspires millions. They gave a voice to people who had none, and are a shining example that faith and hard work can make dreams come true. As they realized their own dreams, they also gained the ability to build impressive watch collections. Many of hip-hop's finest have shown that they have bold taste in watches, and combine this with a great understanding of quality and heritage, as the following four artists show:

Gift-giving season is upon us and you know what’s better than unwrapping a luxury watch? Getting a coordinating pair of timepieces to share with your better half, of course! So if you agree that two is better than one, then read on for matching his and her watches to nail holiday shopping this year.

Also in 2019, the tourbillon ruled supreme as one of the most popular complications in Haute Horlogerie. Throughout the year, many new interpretations of the tourbillon where launched. Somewhere completely new creations, while other varieties of watches that we are already familiar with. The following four were for us among the hottest ones introduced in 2019;

To celebrate the 5th anniversary and revamp of Hublot Galerie in MDD, Hublot revealed Shepard Fairey's new mural & hosted a private lunch in Wynwood Walls.