BASELWORLD Announces Launch Of New App

An advanced version of the free BASELWORLD App has recently been launched. The versatile and portable show guide simplifies orientation and navigation through the grounds by providing essential information for BASELWORLD 2012, along with an interactive 3D map.

BASELWORLD has enriched the App by adding pictures and more details regarding the exhibitors and the media. A further feature is the event program, listing all the events and various press conferences and cocktails for the brands. The events can be saved as favorites or marked directly to the calendar of any smart phone.

Free for dowload, the BASEWORLD App will work with the iPhone, iPad, BlackBerry, Android, and most other smart phones.

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.