Francois-Henry Bennahmias Appointed General Manager of Audemars Piguet

A recent announcement by Audemars Piguet revealed that the brand Board of Directors and Chief Executive Officer Philippe Merk will part ways, a result of differences in company strategy. With that, Francois-Henry Bennahmias was nominated by the Board to helm the position of General Manager ad interim.

Bennahmias began his career at Audemars Piguet in 1996. By 1997 he was Assistant Marketing and Sales Manager for Asia-Pacific and Europe, and he was promoted in 1999 to President and Chief Executive Officer of Audemars Piguet (North America Inc).

Bennahmias has developed the brand with great success across the Atlantic due to his solid commitment to Audemars Piguet. The members of the Board will surely see the same success from Bennahmias in this new position.

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.