August 8, 2026Independent Watch Journalism Since 2006Newsletter  |  Search
Haute Time  ›  News  ›  Hublot Unveils Classic Fusion Pelé at New Rio…
News

Hublot Unveils Classic Fusion Pelé at New Rio de Janeiro Boutique

The timepiece dedicated to the King of Football was unveiled at the opening of Hublot's first Latin American boutique in Rio de Janeiro...

Hublot Unveils Classic Fusion Pelé at New Rio de Janeiro Boutique
Hublot Unveils Classic Fusion Pelé at New Rio de Janeiro Boutique  |  Photo: Haute Time / brand
The Short Answer

The timepiece dedicated to the King of Football was unveiled at the opening of Hublot's first Latin American boutique in Rio de Janeiro...

CAM21845
Guga Kuerten, Pelé and Ricardo Guadalupe

Today Hublot opened its first boutique in Latin America, and the luxury watchmaker celebrated the occasion by dedicating a new timepiece to soccer legend Pelé.

The Classic Fusion Pelé, which will be produced in a limited edition of 250 pieces, pays tribute to Pelé, AKA the King of Football, who began working with Hublot late last year.

1614334_10152245371911535_755096589_o
Classic Fusion Pelé

This 45mm timepiece features a polished and satin-finished black ceramic case, bezel, crown and pushpieces. The dial features hours and minutes, a yellow central chronograph hand, a 60 minute subdial at 3 o’clock and a 30 minute subdial at 9 o’clock.

1522887_10152245371421535_734119448_o

The openworked dial also showcases the automatic mechanical Aero Hublot chronograph movement and the skeletonized date disk, with indicator at 6 o’clock. The sapphire crystal caseback features Pelé’s signature.

1602052_10152245371691535_1563350356_o

It is completed by a black soccer ball-themed leather strap on a rubber backing, with yellow stitching.

1782458_10152245371511535_1583884617_o

The Classic Fusion Pelé got its debut alongside the unveiling of the new Hublot boutique in Rio de Janeiro. Hublot CEO Ricardo Guadalupe and Pelé were joined at the opening by tennis legend and Hublot ambassador Guga Kuerten, and Hublot’s exclusive partner in the Americas, Rick de la Croix.

CAM21528
David Zylberman, Kuerten, Pelé and Guadalupe cut the ribbon at the opening
CAM11219
Pelé smiles at a display of his new Classic Fusion

The “Cidade Maravilhosa” (the marvelous city) seems like a natural place for both the unveiling of Pelé’s timepiece and for the location of Hublot’s first Latin American address; the city will be hosting the World Cup this year, for which Hublot is the official timekeeper!

The boutique, which is located in the prestigious Fashion Mall in Rio de Janeiro, is the result of a long-standing friendship and partnership between Hublot and the Zylberman family, owners of the jewelry retailer SARA.

CAM21857
Rick de la Croix, Kuerten, Guadalupe, Pelé and Zylberman
CAM21542
Pelé, who is a living legend in Brazil, delighted reporters at the Fashion Mall in Rio de Janeiro
CAM21652
During a special press conference, Pelé showed off the new Classic Fusion on his wrist
CAM21660
The “King of Football” has worked with Hublot since November 2013

Photos courtesy Hublot.

Adrienne Faurote
Adrienne Faurote
Haute Time
As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.
Haute Time · Masthead · Editorial Standards · Advertise · Privacy · Terms