Parmigiani’s New Customization Service For The Bugatti Type 390 Watch

Parmigiani created a custom version of the Type 390 that adopts the aesthetics of the Bugatti Chiron unveiled at the Geneva International Motor Show

By Adrienne Faurote

New Ways To Look At The Traditional Pocket Watch

Three models released by Montblanc, IWC and Hermès at SIHH 2018 show the diversity, creativity and individuality in the interpretation of traditional pocket watches

Hublot Big Bang Unico Red Magic: Creating The Impossible

The people at Hublot in general, and in their research & development department especially, love to strive for the impossible. With the Hublot Big Bang Unico Red Magic they add another impossible achievement to the books; the creation of vibrant red ceramic.

Ratel Geneve Emerging in Timepiece Industry with Unique Designs

Ratel Geneve Emerging in Timepiece Industry with Unique Designs

Travel In Style: Van Cleef & Arpels Midnight Heure d’Ici & Heure d’Ailleurs

Every year the world seems to become smaller, as we travel more, and easier, as ever before in history. In this age of a global village, it is no surprise that there is an increasing demand for watches that show multiple time-zones. The way to achieve this can vary, from an additional hour hand as is the case with the iconic Rolex GMT-Master, to an entire three-dimensional globe which we can find on the Greubel Forsey GMT. The fact that also Van Cleef & Arpels has a watch in its collection that displays multiple time zones should not come as a surprise, as travelling is second nature to many of its clients, but the way they executed this complication is all the more remarkable.

Pre-Baselworld 2018: Blancpain Villeret Quantième Complet GMT

Brands exhibiting at Baselworld are gearing up for the fair and releasing previews of what is to come. Among them Blancpain, who already showed us images of the new Villeret Quantième Complet GMT.

Bradley Cooper Takes Center Stage As IWC’s New Ambassador At 150th Birthday Extravaganza

IWC celebrated its 150th jubilee by welcoming actor Bradley Copper as a brand ambassador and unveiling a limited collection of 27 timepieces.

What New Watches To Expect At Baselworld 2018?

This month Baselworld will open its doors again, and it will be different from previous years. While the fair will not only be a few days shorter, it will also be smaller, as some brands have either moved to the SIHH or forgo the Swiss fairs at all in favour of more targeted, local events. The independents will, however, solidify their position further, and become a more prominent, and integrated part of Baselworld.

Chopard Happy Ocean: Playing Tough, While Being Beautiful

It was 1993 when Chopard made a very interesting move: they expanded their highly successful Happy Diamonds collection, which up until then was made up out of elegant gold, dress watches, with the Happy Sport Collection. These where chic, sporty watches, encased in steel and made for an active lifestyle, yet still with the signature moving diamonds between two sapphire crystals above the dial. It is hardly surprising that they also became a big success.

Richard Mille Releases RM 11-03 McLaren Automatic Flyback Chronograph

At the Geneva Motor Show, Richard Mille launched an exclusive, 500-piece RM 11-03 McLaren watch with luxury sports car manufacturer McLaren.

Talking Shop With WatchBox Founders About Empowering Collectors And The Industry

In a very short period of time WatchBox has not only expanded globally but also made quite some waves in the world of watchmaking, not only with collectors but also with the brands themselves. "We are at a turning point, times are changing" said Danny Govberg, CEO of Govberg Jewelers, when we met him and the other founders of WatchBox recently in Geneva.

Watch Brands Get Exposure On The Oscars Red Carpet

Male celebrities walked the Oscars red carpet in watches from Montblanc, IWC Jaeger-LeCoultre, Bulgari and Piaget

A Look Inside The Girard-Perregaux Laureato Flying Tourbillon Skeleton

A flying tourbillon is often the cherry on top of what is already a great watch, and this goes for sure Laureato Flying Tourbillon Skeleton, which Girard-Perregaux launched earlier this year at the SIHH in Geneva. Created in 1975, the Laureato was Girard-Perregaux’s contribution to what would become the golden age of the premium stainless steel sports watch.

Watch Brands With The Highest And Lowest ‘Digital IQ’

One of the conclusions of the report is that large, well-funded companies that already have strong brand recognition are doing much better than smaller brands. That advantage is reinforced among luxury holding companies, which again benefit from having big pockets

Throwback Thursday: 1920’s Cartier Tortue Monopoussoir

Cartier has a very rich watchmaking history. The majority of the watches that they made, especially in the earlier years of La Maison, have always been remarkably uncomplicated. It was their refined case shapes, matched with classic, elegant dials that were the focus. But there are exceptions to this, like this Cartier Tortue Monopoussoir from 1929.