Preview of the 2026 redesign — not linked from the live site, not indexed. Content is live and real.
August 10, 2026Independent Watch Journalism Since 2006Newsletter  |  Search
Haute Time
Haute Time Collectors Club Free membership · the weekly watch brief, release alerts and invitations Join ›
Haute Time  ›  News  ›  Which Watch Brand Should be Featured in the…
News

Which Watch Brand Should be Featured in the new Rolls-Royce Wraith?

As Rolls-Royce launches the new Wraith, we have to ask, "What would be the perfect watch brand to make their clocks?" We have to review the brands, plus choose a brand that…

The Haute Minute

As Rolls-Royce launches the new Wraith, we have to ask, "What would be the perfect watch brand to make their clocks?" We have to review the brands, plus choose a brand that doesn't have an existing partner with an auto company.

WraithAs Rolls-Royce launches the new Wraith, we have to ask, “What would be the perfect watch brand to make their clocks?” We have to review the brands, plus choose a brand that doesn’t have an existing partner with an auto company. Haute Time chooses five brands we think would make a great fit.
1.  Breguet
2.  Harry Winston
3.  A. Lange & Sohne
4.  Grebuel Forsey
5.  Patek Philippe
We feel all five of these watch brands would make an exceptional clock for the Rolls-Royce Wraith.
Seth Semilof
Seth Semilof
Co-Founder & COO · Haute Time
Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site. His love of watches began with the TAG Heuer he received for his Bar Mitzvah and has never let up. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He and Hotchandani curate the site personally, hand-selecting every story that goes live, and Semilof spotlights the most sought-after brands through his interviews with their CEOs and presidents.
Preview notes (not visible on the live site). "The Haute Minute" uses the story's own standfirst or opening lines - no copy is invented. This story has no editorial FAQ yet: add a vk_faq custom field with one Question|Answer per line and the FAQ section plus FAQPage schema appear automatically. This story has no H2 subheads, so there is no "On This Page" nav and nothing for an answer engine to quote as a section.
Haute Time Collectors Club

The watch brief, every week. Free.

New references, auction results and the stories behind them — written for collectors, sent once a week.

Become a member
Haute Time · Collectors Club · Masthead · Editorial Standards · Advertise · Privacy · Terms