Girard-Perregaux and Aston Martin present the third collaboration with the Laureato Absolute Chronograph Aston Martin F1 Edition.
Girard-Perregaux and Aston Martin present the third embodiment of their partnership with the announcement of the Laureato Absolute Chronograph AM F1 Edition.
Photo Credit: Girard-Perregaux
This limited-edition timepiece has been highly anticipated since Girard-Perregaux was announced as the official watch provider of British performance car manufacturer, Aston Martin, as well as the Aston Martin Aramco Cognizant Formula One Team. The two organization have previously collaborated to deliver two watches in the past – the Tourbillon with Three Flying Bridges Aston Martin Edition and the Laureato Chronograph Aston Martin Edition.
Their latest collaboration collides two worlds, namely, micro-mechanics and the extreme performance of Formula One.
Photo Credit: Girard-Perregaux
With the F1 world being as highly-competitive as it is, even a fraction of a second can make the difference between failure and success. This means weight, engine power and aerodynamics are of the utmost importance. Luckily, the AMF1 team knows a thing or two about all of that and has brought its incredible understanding of lightweight materials to the world of haute horology.
The Laureato Absolute Chronograph AM F1 Edition has a cutting-edge 44mm case and is composed of a blend of titanium powder and carbon elements taken from two F1 race cars used in the 2021-22 season. This is a first in the watch industry. The high-tech components are brought together and mixed with a tinted resin through a high-tech manufacturing process. This process means that each watch will have its own unique visual identity.
Photo Credit: Girard-Perregaux
“From the outset, working with Aston Martin has been a joy,” said Patrick Pruniaux, CEO of Girard-Perregaux. “It has not been a case of just putting our name on a Formula One car. On the contrary, we have collaborated on various projects, resulting in the production of two very different watches. Working together has led to some innovative and interesting ideas, culminating in the creation of new exciting products. It has also led to some wonderful friendships forming between both companies’ personnel. With our previous collaborative models, the emphasis was on style and elegance. However, with this latest watch, we sought to work closely with the F1 side of the brand, focusing more on the idea of performance.”
Mike Krack, Team Principal of the Aston Martin Aramco Cognizant Formula One team added, “As a team, we have the determination to succeed, and that ambition requires us to analyze every element of our performance package. That includes managing the materials we use to build our cars, measuring their weight, their strength, all in a bid to find that critical extra thousandth of a second in lap-time. Girard-Perregaux is a valued partner to our organization, and we have worked together to share and combine our knowledge to improve each other’s brands. The new Laureato Absolute Chronograph AMF1 is the first example of this collaboration, and a stunning example of the work we can achieve together.”
Photo Credit: Girard-Perregaux
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