Preview of the 2026 redesign — not linked from the live site, not indexed. Content is live and real.
August 11, 2026Independent Watch Journalism Since 2006Newsletter  |  Search
Haute Time
Haute Time Collectors Club Free membership · the weekly watch brief, release alerts and invitations Join ›
Haute Time  ›  News  ›  Gérald Genta’s Most Iconic Designs Up For Auction
News

Gérald Genta’s Most Iconic Designs Up For Auction

No other designer has left such a mark on the industry as Gérald Genta. He was the man that gave us two of the most important stainless steel sports watches in history,…

Gérald Genta’s Most Iconic Designs Up For Auction
Gérald Genta’s Most Iconic Designs Up For Auction  |  Photo: Haute Time / brand
The Haute Minute

No other designer has left such a mark on the industry as Gérald Genta. He was the man that gave us two of the most important stainless steel sports watches in history, the Audemars Piguet Royal Oak and the Patek Philippe Nautilus. As a true creative force, it didn't stop there, as he also worked for various other brands, designing icon after icon. A decade after his death, we get a rare glimpse into his archive as Sotheby's is auctioning one hundred of his original designs, including those of the Nautilus and the Royal Oak.

No other designer has left such a mark on the industry as Gérald Genta. He was the man that gave us two of the most important stainless steel sports watches in history, the Audemars Piguet Royal Oak and the Patek Philippe Nautilus. As a true creative force, it didn’t stop there, as he also worked for various other brands, designing icon after icon. A decade after his death, we get a rare glimpse into his archive as Sotheby’s is auctioning one hundred of his original designs, including those of the Nautilus and the Royal Oak.

Evelyne Genta
Evelyne Genta

They are brought to auction by Evelyne Genta, Gérald’s life and business partner, to benefit, among others, the Gérald Genta Heritage Association. This charity is focused on encouraging young talent to become the next generation in watchmaking. As Evelyne Genta puts it herself; “With this sale, we are continuing Gérald’s legacy of innovation. He was always at least five or ten years ahead of his time, working towards unprecedented ideas that radicalised – and sometimes scandilised – the industry, but ultimately transformed it. When Gérald started his career, there were no true watch designers, there were no steel sports watches, there were no complicated wrist watches. He was the very first to usher in this new era – always bringing his absolute passion as an artist to his work, and never compromising on his vision. This is what set him apart.”

Some of the unique designs that will be auctioned
Some of the unique designs that will be auctioned

Unique is that each of the designs is accompanied by a non-fungible token (NFT). This includes not only a digital replica of the design but also comes with selected pieces with never-before-seen archive material and an exclusive insight into the personal life of the Maestro. However, the most desirable piece of the auctions will undoubtedly be the Audemars Piguet Royal Oak of Genta himself. With a yellow gold bezel, this stainless steel watch was worn by him during his life, offering a unique opportunity to own the personal timepiece of the man who designed this icon.

Gerald Genta's Personal Royal Oak Watch
Gerald Genta’s Personal Royal Oak Watch

The items will be auctioned by Sotheby‘s in 2022 in various locations around the world, and will without a doubt, spark a lot of interest;

Gérald Genta: Icon of Time Sale, Geneva, 10-24 February 2022
Featuring Genta’s original designs for the first luxury steel wristwatch Audemars Piguet’s The Royal Oak Including his never-before-seen unreleased first design for the legendary timepiece

Gérald Genta: Icon of Time Sale, Hong Kong, 10-24 March 2022
Featuring Genta’s original design for Patek Philippe’s The Nautilus
& Three designs for the most complicated wristwatch in the world: The Grand Sonnerie, Comprising 1000 parts, this watch took five years to develop

Gérald Genta: Icon of Time Sale, New York, 13-27 April 2022
Including Genta’s original designs for the most impressive and valuable Disney watches ever made

Important Watches, Sotheby’s Biannual Auction in Geneva, May 2022
Including Genta’s unique Royal Oak, coinciding with the fiftieth anniversary of its release And four oil paintings by Gerald Genta, paying tribute to the Nautilus and the Royal Oak.

Martin Green
Martin Green
Haute Time
Author biography not yet filled in on the WordPress profile - needed for author credibility (E-E-A-T) and for the Person entity in our schema.
Preview notes (not visible on the live site). "The Haute Minute" uses the story's own standfirst or opening lines - no copy is invented. This story has no editorial FAQ yet: add a vk_faq custom field with one Question|Answer per line and the FAQ section plus FAQPage schema appear automatically. Author bio is empty on this profile. This story has no H2 subheads, so there is no "On This Page" nav and nothing for an answer engine to quote as a section.
Haute Time Collectors Club

The watch brief, every week. Free.

New references, auction results and the stories behind them — written for collectors, sent once a week.

Become a member
Haute Time · Collectors Club · Masthead · Editorial Standards · Advertise · Privacy · Terms