Tom Brady is unequivocally one of the greatest NFL players of our time. With an impressive Six Super Bowl titles under his belt, along with four Super Bowl MVP Awards and three League MVP Awards, Brady serves as an icon for the game of football. Now, Brady can add Global Brand Ambassador under his already-impressive Rolodex, serving as a brand face for luxury Swiss watch manufacturer, IWC Schaffhausen.
The partnership was a fitting one for both Brady and IWC, as both parties serve as leaders in their classes, honoring shared principles of excellence and timeless style. An avid watch collector and long-time admirer of the brand, the New England Patriots star quarterback will now get to represent IWC on a formal, international basis.
“Tom Brady is arguably the best quarterbacks of all time, but also an admired role model,” CEO Christoph Grainger-Herr said. “On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband, while also embodying elegance and style.”
Striving for excellence both on the field and off, the esteemed watch brand serves as a perfect match for the legendary athlete. “I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” Brady said. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”
In the future, we can look forward to exciting new projects between the two powerhouses, which will surely result in a timeless, stylish and covetable timepiece collaboration. Stay tuned for more news.