Was 2023 The Year Of The Rolex Cosmograph Daytona? We Think So

At the start of the horological year, Rolex made a statement: 2023 would mark the year of the Oyster Perpetual Cosmograph Daytona.

By Adrienne Faurote

Tom Brady Sports The Patek Philippe Sky Moon Tourbillon Ref. 5002R To The Fontainebleau Las Vegas Grand Opening

Tom Brady rocked the Patek Philippe Sky Moon Tourbillon Ref. 5002R, known as the "5002R," to the Fontainebleau Las Vegas Opening.

Haute News: Jay-Z’s Jacob & Co. Caviar Tourbillon World Timer Sold For $1.5 Million

Making a major impact on the evening was Jay-Z's Jacob & Co. Caviar Tourbillon World Timer, which was donated and auctioned at $1.5 million.

From Rolex To Richard Mille, Tom Brady’s Wrist Game Has Been On Fire

From Richard Mille to Rolex, Tom Brady has been rocking an impressive wrist line-up this fall. Ahead, we're giving a haute look.

Tom Brady Is Sending A Clear Message As He Wears The New Rolex Day-Date “Puzzle Dial”

Tom Brady is sending a new message as he is spotted wearing the new Rolex Day-Date "Puzzle Dial" over the weekend.

Watch: IWC Schaffhausen CEO Christoph Grainger-Herr In “Talking Time” Webinar

Christoph Grainger-Herr, CEO of Swiss watchmaker IWC Schaffhausen, joined Haute Time for the latest edition of “Talking Time“, the industry-leading series of live webinars with the time world's leaders and legends.

Haute Time Talks Portugiesers And Pandemic With IWC CEO Christoph Grainger-Herr

The fact that Watches & Wonders was canceled this year due to the Covid-19 pandemic didn't stop IWC from going fully digital and launch a wide variety of new models in the Portugieser collection. Among them are a new perpetual calendar, the stunning Portugieser Tourbillon Rétrograde Chronograph, and a revamped Portugieser Yacht Timer with the innovative version among them moon phase and tide indicator. Haute Time talks with IWC CEO Christoph Grainger-Herr to hear his insights about the Portugieser and how to steer the company through these challenging times.

Tom Brady Announced As Global Brand Ambassador For IWC Schaffhausen

Tom Brady can add Global Brand Ambassador under his already-impressive Rolodex, serving as a brand face for IWC Schaffhausen.

All Aboard The Tag Heuer Yacht At The Monaco Grand Prix

Tag Heuer hosted a weekend long party during the Monaco Grand Prix with Tom Brady and Bella Hadid as the guests of honor

TAG Heuer’s White Party On Seadream Yacht During Monaco Grand Prix With Tom Brady, Bella Hadid & Daniel Ricciardo

The official watch of the Monaco Grand Prix, TAG Heuer hosted its White Party with Tom Brady, Bella Hadid and race winner Daniel Ricciardo.

Haute Time’s Exclusive One-On-One With TAG Heuer Ambassador Henrik Lundqvist Of The NY Rangers

Haute Time sits down with New York Rangers goalie/TAG Heuer ambassador Henrik Lundqvist at the TAG Heuer Fifth Avenue boutique in New York.

TAG Heuer, Its Ambassadors and Cycle for Survival Unite To Beat Cancer

TAG Heuer partners with Cycle for Survival, an organization dedicated to beating cancer, for the first Tag Heuer Cycle for Survival Fundraising Challenge.

TAG Heuer Presents Special-Edition Heuer 01 In Honor Of Tom Brady

Luxury Swiss horologer, TAG Heuer and football superstar, Tom Brady unveiled a special edition of the brand’s hallmark timepiece – the Heuer 01 chronograph.

Tom Brady Celebrates Historic Super Bowl Win With TAG-Heuer

It couldn't have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer's motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.

Spotted: Tom Brady, Victor Cruz and the Jonas Brothers Wear Audemars Piguet on the Met Gala Red Carpet

The biggest names in the entertainment industry walked the well-attended Metropolitan Museum of Art’s Costume Institute Gala red carpet in style, showing off haute couture and fine timepieces. Amongst the well-dressed attendees were New England Patriots quarterback Tom Brady, New York Giants wide receiver Victor Cruz and performers Kevin, Joe and Nick Jonas, who accessorized […]