Jaeger-LeCoultre Presents “Atelier d’Antoine” Highlighting The Importance Of Interaction

A watch is often an object of true beauty by itself, but its appreciation will only increase when you know more about the brand, its history, and how the watch is made. In the last few decades, brands are trying to educate the public more about their history. They often do this not in direct connection with the launch of a new watch but simply to showcase their rich heritage. Doing so is also a challenge by itself, as many brands were founded over a century ago and didn't exactly sit still, meaning that there is a lot to share. Visiting a manufacture is another way of getting a much deeper understanding of a brand and what makes them unique. Until recently, this was a privilege often only extended to VIP clients and journalists, but not anymore.

By Martin Green