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TAG Heuer and McLaren Announce Bigger, Stronger Partnership
While the watch world is focused on the upcoming Baselworld 2013, the luxury auto world has been busy with the Geneva Motor Show.
Richard Mille Team Up With Verification Authorities in Counterfeit Crackdown
Luxury watchmakers Richard Mille have teamed up with independent verification authorities Trusted.com to track their timepieces in an effort to combat the sale of counterfeits.
TAG Heuer CEO Babin Will Take Over LVMH Sister Company Bulgari
The forward-thinking CEO of luxury watchmaker TAG Heuer will be moving to Bulgari later this year.
TAG Heuer Looks To India As Swiss Watchmakers Cope With China Ban Fallout
In the wake of this week's news that China is banning ads for luxury gifts, including watches, TAG Heuer are reportedly hedging their bets by looking to a different growing market: India.
TAG Heuer Reviewing Hamilton’s Position as Brand Ambassador
In an exclusive interview with publication Gulf Business, Jean-Christophe Babin, president and CEO of luxury watchmaker TAG Heuer, confirmed that Formula 1 driver Lewis Hamilton's position as the...
Two Whirling Sentinels Guard the Time in Tag Heuer’s MikroTourbillonS
Having only recently showcased its virtuosity at producing intricate tourbillons, Tag Heuer has come out with a technical tour-de-force to exhibit its new know-how, called the MikroTourbillonS double-tourbillon chronograph.
Steve McQueen’s Tag Heuer Monaco Fetches $799,500
The 1971 Steve McQueen film Le Mans may not have grossed very much in the United States, but a watch worn by McQueen in the film brought in a whopping $799,500 during an auction at Profiles in History yesterday.
MikroTourbillonS: TAG Heuer’s First Double Tourbillon
TAG Heuer surprised many in the world of haute horology when it officially unveiled the new MikroTourbillonS earlier this month.
Brand Ambassador Cameron Diaz Says A TAG Heuer Was Her First Luxury Timepiece
In rags-to-riches stories, a question often posed is, "What's the first thing you bought?" For actress Cameron Diaz, it was a TAG Heuer timepiece that she bought with her first acting paycheck.
As Swatch Cuts Deliveries, Tag Heuer To Use Japanese Seiko Parts
When Swiss rival Swatch cut supply lines, Tag Heuer made the announcement that the brand would be sourcing parts from Japanese manufacturer Seiko.
Brand Ambassador Maria Sharapova Talks To Haute Time At The Grand Opening Of TAG Heuer’s Aventura Outpost
“Miami is always one of our top markets, but Aventura Mall specifically is such a destination, with both domestic and international visitors,” said Alyssa Mischon, Vice President of Strategic...
Cameron Diaz Revealed as TAG Heuer’s New Link Lady
As TAG’s newest promoter for their latest line of Link Lady Watchers, Cameron Diaz was one of the most talked about secrets at this year’s Baselworld watch fair.
TAG Heuer Baselworld 2012 Preview
The main watch show of the year- Baselworld- kicks off next week in Basel, Switzerland. It’s a chaotic week when watch brands rival for the interest of customers, collectors and the press.
Luxury Timepieces Find a Home on the Courts
The Australian Open final not only announced a winner of the game but also announced one in the world of luxury timepieces.
Steve McQueen’s Tag Heuer Monaco Calibre 12 Automatic Chronograph
Steve McQueen's favorite watch the Tag Heuer Monaco Calibre 12 Automatic Chronograph, has debuted in a new version.
