Building the world's largest watch fair is not an easy task! Haute Time takes an exclusive look behind the scenes of how Baselworld comes together!

TAG Heuer hosted an event in West Hollywood’s Galerie Montaigne dedicated to Amgen Tour of California, the US premier equivalent of Tour de France.

When Audemars Piguet introduced the very first Royal Oak in 1972, it turned stainless steel into a noble material. Although not such an instant revolution as steel was, ceramic is becoming more and more the material of choice for high-end watches, but is it the new steel?

With the introduction of the Connected Modular 45 did TAG Heuer take a firm step into the future! No more choosing between a tourbillon and a smart watch

TAG Heuer has built its reputation upon being “avant garde” and what is more avant garde than a $15.000 watch with flying tourbillon and chronograph?

Preparing for next month’s Baselworld 2017, Tag Heuer reimagined its signature Carrera Heuer-01 Skeleton Manufacture Chronograph watch.

Urban artist Alec Monopoly is announced as the newly-named art provocateur of Swiss avant-garde watchmaker TAG Heuer during Art Basel.

Swiss watchmaker TAG Heuer appoints street artist Alec Monopoly its art provocateur, trusting him to uplift the brand's creative operations.

Watch trends from Haute Time expert Greg Simonian of Westime.

A night in celebration of boxing legend Muhammad Ali with TAG Heuer.

If you're a watch connoisseur, we suggest you follow these five Instagram pages now.

Hands-On with the TAG Heuer Monaco V4, from a woman's perspective...

The soccer superstar is the brand's newest ambassador, and Haute Time has the details on what TAG Heuer Ronaldo has on his wrist...

TAG Heuer is expanding its presence in the country with new boutiques and an increased marketing budget...

This weekend luxury conglomerate LVMH offered a rare glimpse into the world of watch manufactures...

Last night in New York, CARRERA creator and Honorary TAG Heuer Chairman Jack Heuer took to the podium to talk about 50 years of the TAG Heuer Carrera watch.