Preparing for next month’s Baselworld 2017, Tag Heuer reimagined its signature Carrera Heuer-01 Skeleton Manufacture Chronograph watch.

Urban artist Alec Monopoly is announced as the newly-named art provocateur of Swiss avant-garde watchmaker TAG Heuer during Art Basel.

Swiss watchmaker TAG Heuer appoints street artist Alec Monopoly its art provocateur, trusting him to uplift the brand's creative operations.

Watch trends from Haute Time expert Greg Simonian of Westime.

A night in celebration of boxing legend Muhammad Ali with TAG Heuer.

If you're a watch connoisseur, we suggest you follow these five Instagram pages now.

Hands-On with the TAG Heuer Monaco V4, from a woman's perspective...

The soccer superstar is the brand's newest ambassador, and Haute Time has the details on what TAG Heuer Ronaldo has on his wrist...

TAG Heuer is expanding its presence in the country with new boutiques and an increased marketing budget...

Rock and roll and watches? You may be surprised to learn that many of rock and roll’s top acts are also watch collectors.  With big money comes expensive hobbies, and watch collecting certainly ranks among them. Here we have focused on several greats in the world of Rock and Roll and the watches that make […]

This weekend luxury conglomerate LVMH offered a rare glimpse into the world of watch manufactures...

Last night in New York, CARRERA creator and Honorary TAG Heuer Chairman Jack Heuer took to the podium to talk about 50 years of the TAG Heuer Carrera watch. Watch lovers and TAG fans congratulated Heuer on not only the success of the brand collaboration, but on his upcoming retirement from the company founded by […]

While the watch world is focused on the upcoming Baselworld 2013, the luxury auto world has been busy with the Geneva Motor Show. However, this week the two worlds came together during the 83rd annual car show, when Jean-Christophe Babin, the President and CEO of TAG Heuer, joined Ron Dennis, the Executive Chairman of the McLaren Group, […]

Luxury watchmakers Richard Mille have teamed up with independent verification authorities Trusted.com to track their timepieces in an effort to combat the sale of counterfeits. The announcement is just the latest move from the Swiss watchmaking industry against counterfeiters, with luxury conglomerate Richemont recently taking producers of fake Cartier watches to court for in a […]

The forward-thinking CEO of luxury watchmaker TAG Heuer will be moving to Bulgari later this year. Reuters has confirmed reports that Jean-Christophe Babin, who took over as the CEO of TAG Heuer in 2000, will move to Bulgari. Both the TAG Heuer and Bulgari companies are owned by luxury conglomerate LVMH. Mariam Bouaziz, a TAG Heuer spokesperson, […]

In the wake of this week’s news that China is banning ads for luxury gifts, including watches, TAG Heuer are reportedly hedging their bets by looking to a different growing market: India. Jean-Christophe Babin, the president and CEO of the Swiss watchmaker, says TAG Heuer’s investment in the Indian market will help the company forestall the […]