TAG Heuer Monaco; The Icon That Keeps Getting Beter

With its square case is the TAG Heuer Monaco an instantly recognizable icon. When introduced in 1969, it was the first automatic chronograph that featured a water-resistant form shaped case. The rest is history, but not for TAG Heuer. They continued to develop the Monaco further. While this can be very rewarding, it also comes with significant risks. When a watch reaches an icon's status, people usually like it the way it is and often oppose more radical changes. TAG Heuer walked this thin line seemingly effortlessly. Their developments made the Monaco slowly but surely evolve, introducing new colors and designs, even better fit and finish, but never went too far away from what made the watch such a success in the first place.

By Martin Green

Watches Of Switzerland Announces Acquisition Of Analog Shift, Offering Vintage + Pre-Owned Timepieces

Watches of Switzerland has announced the group's acquisition of Analog Shift, the premier retailer for vintage + pre-owned timepieces.

TAG Heuer Is Launching A Carrera In Its Purest Form

The TAG Heuer Carrera is an icon when it comes to sports chronographs. Ever since its creation in 1963, it has set the pace in this category. To mark the brand's 160th anniversary, TAG Heuer is now launching the Carrera Elegant, which takes its inspiration from the very first Carrera's refined design. To replicate this, TAG Heuer opted for a smooth bezel without a tachymeter scale. In fact, this scale is even absent on the dial, where the brand opted for a cleaner 60-seconds indication instead.

Is Green Still A Trend Color, As Two More Watches Hit The Market?

There was a time, not so long ago, when green was a rare color to encounter on a watch. Now it seems to follow firmly into the footsteps of blue. This color was once a bold statement next to black and silver dialed watches but has now become another staple. In the past few years, we have seen many more watches that feature green dials and details. Will this color now become a common option, instead of a trend, especially now also TAG Heuer and Blancpain launch new watches featuring it so prominently?

TAG Heuer Brings Summer Vibes To Their Connected Watch

Time flies when having fun, as it is hard to believe that TAG Heuer is already into the third-generation of their Connected watch. After since it was first introduced, it quickly became a benchmark for the industry. Not only because of its practical use and intuitive controls but also because the watch itself can be very easily customized to meet your own style. In regards to this, TAG Heuer has ever further up their game with the introduction of new models, interchangeable straps, and some new watch faces to welcome the summer.

LVMH Announces Frédéric Arnault Appointment As CEO Of TAG Heuer & Stéphane Bianchi As CEO of Watches & Jewelry Division

LVMH just announced the appointment of Frédéric Arnault as the new CEO of TAG Heuer, as well as Stéphane Bianchi As CEO of Watches & Jewelry Division.

Haute Time Talks About The Latest Watches With Watches of Switzerland’s Executive VP David Hurley

Haute Time had the privilege of talking with David Hurley, Executive Vice-President of Watches of Switzerland, as he gives us a candid insight into some of his favorites among the recent introductions;

Watches Of Switzerland Group Temporarily Closes All Stores With New Digital Service Rollout

In light of the global COVID-19 outbreak, Watches of Switzerland Group has closed all retail stores, but has rolled out new online purchasing services.

Frédéric Arnault And TAG Heuer Celebrate The Launch Of New Connected Watch In New York

The iconic Caldwell Factory in West Chelsea was transformed into a multi-room experiential hub featuring TAG Heuer Connected Watch

Geneva Watch & Car Shows Canceled Due To Coronavirus—Haute Time Launches U.S. Luxury Roadshows

In light of the Geneva watch & car shows being canceled due to the Coronavirus spreading in Europe, Haute Time announces launches of U.S. luxury roadshows.

Oscars 2020: Red Carpet Winners & Watches

The 92nd edition of the Academy Awards was an exciting one. The Hollywood elite gathered at the Dolby Theatre in Los Angeles, California, as history was made. The winners might have surprised some people, but with a very strong line-up of contenders, it was sometimes also hard to predict who would win one of those coveted statues.

TAG Heuer Carrera Silver Limited Edition Celebrates 160 Years Of The Iconic Timepiece

TAG Heuer is celebrating its 160 years of fine watchmaking history with the release of the new TAG Heuer Carrera Silver Limited Edition.

New Year, New Chances; Four Sports Watches That Inspire You To Reach Your Goals

Often people use the beginning of a new year as the moment to start new habits. With many new years resolutions made, a lot of people want to adopt a healthier lifestyle and become more active. To offset the calorie-rich month of December, there are many sports to consider that will help you reach your goals. Especially watch enthusiasts might feel a bit naked to do so without a watch on the wrist. So while you make a positive lifestyle change, you can also use it as an excuse to pick up a watch specifically designed for the sport you practice and start 2020 with a new watch as aswell.

TAG Heuer Launches “Fangio” Limited Edition Timepiece in Miami Design District

Tag Heuer held a VIP cocktail at its Miami Design District boutique to celebrate its new limited edition timepiece honoring Argentine racer Juan Manuel Fangio.

As Clear As Black & White: Luxury Watches With Panda Dials

A relic from the mid 20th Century, the Panda dial has proved its staying power six decades later. Defined as a chronograph dial with a white background and black sub-dials (and nicknamed after the cute creature with that recognizable face), the Panda dial is as fresh looking today as it was when it first appeared. Case in point is this batch of contemporary luxury watches with Panda dials.

TAG Heuer Carrera Calibre Heuer 02T: A Masterclass In Packing A Punch

In 2016 TAG Heuer took the world by surprise with a brand new watch in the Carrera collection. Christened Carrera Calibre Heuer 02T, this watch combined a chronograph with a flying tourbillon. The goal of TAG Heuer was to make this watch a gateway for enthusiasts who wanted a more complicated watch, as the brand gave it a very competitive price tag.

Happy Birthday! Four Anniversaries In Watchmaking

2019 is a special year for quite a few brands, as it marks for them important events in their history. For some, it was the launch of an iconic model or important movement, while for others it was an event at which one of their watches became legendary. That makes it that these four brands have something to celebrate: