The pandemic has not slowed down the development of new watches. Also this year, many brands launched new creations, proving that creativity and technical advancement has not been halted. It also seems that particularly this year, more time was taken to reexamine one's strengths and make new models that truly represent the brand's DNA. This resulted in captivating watches that represent, yet also defy, time, like the following;

Autumn is a special time of the year. This is, in particular, the case when it is an "Indian Summer." With the colors of the leaves already changing but the weather still warm, it creates a unique atmosphere. The following four watches are perfect for this occasion. While they differ quite a bit, they all share that their cases are made from pink gold, giving them a rich, golden luster.

Grand Seiko finds a lot of inspiration in nature around its Shinshu Watch Studio in Japan, the place where all Spring Drive models come to life. For their latest model, the brand captured the spirit of Shizuri-yuki. This is the natural phenomenon when freshly fallen snow cascades down from the branches, creating a spectacular play of light. As we have grown accustomed of Grand Seiko, they translated this beauty in the most sophisticated way in a timepiece, in which design and craftsmanship go hand in hand.

To commemorate the company's founding 140 years ago, Grand Seiko is adding another two models to its anniversary collection. Both are powered by Caliber 9RA2, the innovative Spring Drive movement that Grand Seiko developed for the occasion. It takes this unique technology to new heights with a slimmer design, thanks to a redesign and repositioning of many parts. Thanks to two mainspring barrels, the caliber has a power reserve of an impressive 120 hours, which it indicates on the back of the watch. The IC has also been updated and comes with a built-in temperature sensor. This allows for an accuracy of around 10 seconds per month.

The watchmakers of Grand Seiko's Micro Artist Studio in Shiojiri have created yet another masterpiece to celebrate Seiko's 140th anniversary. Named SBGZ007, it does remind of the SBGZ001, mainly thanks to its textured case made of platinum. The texture itself is, however, quite different. The artisans of Grand Seiko took inspiration from the night sky over their manufacture and decorated the Zaratsu polished case with a star-like pattern. This further highlights the slim and elegant profile of the case, which has a diameter of 38.5mm and is only 9.8mm thick.

After achieving significant success in Japan, Grand Seiko is now launching the elite GS9 Club in the United States. This is more than a club of like-minded individuals, as Grand Seiko gives them access to exclusive content, special events, and unique gifts. Membership can be obtained by purchasing a Grand Seiko from one of the brand's boutiques and register the watch. While the club is currently online-only, as soon as it is safe again, it will also include real-life events in which the members will be submerged in Grand Seiko's rich traditions and craftsmanship. To mark this unique milestone, Grand Seiko is also launching a new limited edition for the US market, the SBGE263, which will be exclusively available to GS9 Club members first.

This year, it was 160 years ago that the founder of (Grand) Seiko was born in central Tokyo. Kintaro Hattori was a visionary who recognized that Japan's rapid modernization and its increasingly outward focus to the rest of the world was an opportune time to found a company of his own. He did so in 1881, at the age of 21, focussing initially on importing timepieces, but later would start producing them himself. With this, he laid the foundation for one of the most formidable brands in watchmaking.

While tradition is cherished within Japanese tradition, they always use it as an inspiration for the future. This is all the more true for Grand Seiko, which is celebrating this year its 60th anniversary. The brand is not resting on its laurels because of this but uses this special occasion to show how far they have come in the last six decades, and their ambition to go even further. The new Grand Seiko Spring Drive Chronograph GMT 60th Anniversary Limited Edition is the perfect example of this.

As the stores in SoHo open again, Grand Seiko and Watches of Switzerland offer an experience that allows you to submerge yourself in the world of this iconic Japanese brand. What makes the 'Nature of Time' so special is that it brings

The beauty of a Grand Seiko can always be found in its subtleties. The brand invests a tremendous amount of time and effort into the smallest detail. This not only gives their watches a timeless appearance but also makes them a pure joy to have on the wrist. The wearing comfort is superb, and every day you can enjoy the refined details that make owning a Grand Seiko so special. This is also the case with the two new special editions which the brand just launched for the US market.

In recent years has Grand Seiko put more of an emphasis on precious metal-cased watches. With them, the brand has made quite an impact, and it is now expanding it by also putting its gem-set watches more in the spotlight. The Spring Drive 8 Days Jewelry Watch from their Masterpiece collection is a great example of the unique style that Grand Seiko utilizes in creating these watches. In a 43mm platinum case, diamonds and blue sapphires unite in a magical way form with function.

2020 is an important year for Grand Seiko as it celebrates its 60th anniversary. A unique occasion with they commemorate not only with new watches but also with new movements. As the brand has always been future-minded, they take this year to not only further cement their position with the world of the Haute Horlogerie but also to strengthen their foundation for the future.

Picking a valentine watch for a woman seems to be substantially easier than selecting one for men. While women don't shy away from hearts, diamonds, and mother-of-pearl, around their wrist, finding tokens of love that men will wear is a bit more challenging. Here are a couple of suggestions that will not only perfectly express how you feel, but that are also too tempting for most men not to wear them!

Over the years, Grand Seiko has proven that they can make superb sports watches, which have no problem competing with their Swiss counterparts. An admirable accomplishment that comes forward from their mentality to create something great, and then perfect it some more. This pretty much sums up the way that Grand Seiko has been making watches ever since the birth of the brand in 1960.

Among all the trends threading through the luxury watch landscape today, there is one that is emerging as the most popular: stainless steel watches with blue dials. Even watch manufactures that have historically stayed away from this style are breaking from brand tradition and following suit. As day-to-day wardrobes get more casual and offices continue to embrace relaxed dress codes, it’s only natural that watch designs shadow the same sentiment by swapping out precious metals for hardier ones and opting for cooler colors. The vibe may be easy-going but the design, quality, and features of these four stainless steel luxury watches with blue dials are unmistakably top-tier.

Sixty-five years ago, history was written when Godzilla made its very first appearance on the big screen. As king of all monsters, it made an impression on audiences around the world that continues even today. For many has Godzilla become an intricate part of Japanese heritage, so all the more reason for Grand Seiko to create a special limited edition for its birthday.