The DeepSea Challenge, the joint scientific expedition sponsored by Hollywood director James Cameron, National Geographic and Rolex, made the first-ever successful dive  27,119 feet into the Mariana Trench, the lowest point in the planet, off the coast of Australia and Papua New Guinea on March 26. Now the expedition shifts to the next phase of […]

Partnering with National Geographic and Rolex, the director of Terminator, Titanic, and Avatar fulfilled a life-long dream to explore the bottom of the sea. A Journey to the Bottom of the Mariana Trench surpassed the move of his rival Richard Branson whose previous attempt resulted in poor video quality at best due to the unexpected […]

Rolex, a supreme leader in the luxury world, has always been a little behind in the social media world. They finally made the move into this century by creating an official YouTube and Twitter account for fans to follow. The brand has always taken a traditional approach to marketing, but decided it was time to […]

On Saturday I was able to get a first look at Rolex with our watch writer Carol Besler. All I can say is, what an opportunity to look and capture on video the Sky-Dweller. This is one of the most amazing pieces from Basel World and a huge honor that Haute Time was able to […]

As reported by Reuters, when close to 2,000 patrons in the U.K. were asked to name their top brands, Swiss watch maker and David Beckham adorner Rolex came out on top, followed by Coca-Cola and search king Google. Past No. 1 Mercedes-Benz held on to the fourth position. BBC came in a No. 5, making […]

The Australian Open final not only announced a winner of the game but also announced one in the world of luxury timepieces. More and more players have started endorsing watches and they gaining worldwide market exposure in the course, manufacturers are starting to pursue the results of big events with as much fascination as clothing […]

The World Luxury Association announced the world’s leading luxury brands with Cartier positioned first in the jewelry group and Patek Philippe leading the luxury watch category. Watch brands also making the list included Vacheron Constantin, Piaget, Jaeger-Le Coultre, Piguet, Audemars Piguet, Blancpain, Rolex, Breguet, IWC and Franck Muller. Like Haute Time? Join our Facebook page […]

  Thanks to a multi-year extension and expansion deal, Rolex will continue its long standing relationship as a worldwide supporter of  the United States Golf Association. With this arrangement, Rolex becomes the official partner of the USGA. Not that this tye of sponsorship is new to the Swiss watchmaker. Rolex is currently the official timekeeper at […]