In the world of racing, colors are of great importance. Not only to recognize your opponent or signals from the stewards at the side of the track, but also when it comes to your tires. Brands like Pirelli use color codes for each compound, making it easy to see the difference. Like a race car, switching between the various types of tires is normal during the different stages of a race. While a super-soft tire might be great to set a fast lap, a harder compound is needed if you need to drive a longer stint. As a partner with Roger Dubuis, the two brands thought that when this is possible with high-performance race cars, why not with watches?

Roger Dubuis has always been a unique brand ever since it was founded in 1995 by the master-watchmaker with the same name. From the beginning, the design was just as important as the refined movements that powered these refined watches. In only four short years the brand became a true manufacture, producing in-house movements of excellent quality that were even awarded the prestigious Geneva Seal.

To celebrate its 20th birthday, Pagani is hosting a party in Vanderbilt Hall, Grand Central Station and the favors—six Pagani hypercars worth $27M. The public exhibit, which is presented by Pirelli and titled "The Story of A Dream" commemorates 20 years of the luxury Italian manufacturer. The cars, which will be on display until Friday, Nov. 8 include the first Pagani production car, Zonda C12, the Zonda HP Barchetta and the latest model, the Huayra Roadster. Of the 750,000 people passing through the world's most iconic train station, we can bet some will stop to get a glimpse of the sexy supercars.

With Father's Day just around the corner, this might be the perfect year to surprise that important man in your life with something that he can not only enjoy every day but will also have a practical use and serve as a reminder of your love for him; a watch. With plenty of options to choose from, we selected four different ones, for four different dads.

McLaren Automotive revealed its unique rendition of the modern Grand Tourer: the new McLaren GT. The elegant and sleek GT redefines the Grand Tourer category by merging a compelling blend of innovative materials, supercar performance and a dynamic driving experience.

Of all the complications, the tourbillon must be the most mesmerizing. It is therefore not surprising that most brands also make this complication visible from the dial side so that whoever is wearing it, can fully enjoy it. For others, this is not enough, and they like to take the tourbillon to a whole other level;

Meticulous in skill and innovative in design, the McLaren Ultimate Series road car unveiled the matchless McLaren Senna, the most realistic McLaren ever made. The uniquely crafted Senna required 5,000 hours to assemble, equivalent to the span of time taken to hand-assembled 9 McLarens.

Roger Dubuis, Pirelli, Lamborghini: three iconic names in their respected fields that come together in a unique event. In the 'Run to Monaco', they are taking some of the world's most exclusive and exotic cars in an epic road trip through the south of France to the principality of Monaco. Last year Haute Time participated in this high-octane, high-speed event, driving a Lamborghini Aventador, of course, fitted with Pirelli tires.

Italian luxury sports car manufacturer, Lamborghini launches the world's fastest SUV called the Urus, starting at USD $200,000.

If you had a need for speed, the booth of Roger Dubuis was the place to be during SIHH 2018! Completely dedicated to the partnerships that the brand has with both Lamborghini, as well as Pirelli, it introduced exciting new versions of both the Excalibur Spider Pirelli, as well as the Excalibur Aventador S.

In 2017 Roger Dubuis truly cemented its connection with the world of high-performance cars. Not only entered a unique alliance with Lamborghini, and introduced two amazing watches to mark the occasion, they also joined forces with Pirelli. One of our favorite watches from that collection is the Excalibur Spider Pirelli Double Flying Tourbillon.

With the passing of Roger Dubuis, we lost somebody who has been a big influence on the world of the Haute Horlogerie. While the master himself was not as involved in the company that bears his name as in the past, in part due to the sale to Richemont in 2008, the foundation of complicated avant-garde watches is safely guarded in the DNA of the brand. With a brand like Roger Dubuis, which has so many incredible watches in its collection, it is hard to call favorites, but fun for sure!

How can we get you an idea how it is to drive an exotic supercar through the winding roads of the south of France, with the new Roger Dubuis Excalibur Spider Pirelli around your wrist in the 2017 "Run to Monaco"? Simply, by putting together a lot of great images and video's, so that you can get to experience the cars, the beautiful surroundings and see the new Excalibur Spider Pirelli in its natural habitat!

Driving from Bordeaux to Monaco with the new Roger Dubuis Excalibur Spider Pirelli around the wrist and plenty of winding roads to attack. Taking several cues from the famed tire manufacturer, the Excalibur Spider Pirelli proofs to be the perfect riding partner.

By Martin Green Roger Dubuis has declared 2017 the year of Excalibur and rightfully so! The collection is expanded with several exciting new models, of which two are the result of a new partnership with Pirelli. It might seem a bit odd, why would a watch brand team up with a tire manufacturer, even with the esteem of Pirelli. However, both brands have a lot in common, as they are dedicated to the development of new and improved materials. This is also the central theme of the two watches that they introduced based on this partnership.