Watches of Switzerland is on a rapid U.S. expansion and has opened its latest stunning boutique at the revolutionary Hudson Yards retail complex in NYC.

With Roland Garros in full swing, so is Longines who takes on a role that goes further than just being a sponsor and a timekeeper. For the event, they not only support the current generation of tennis players but also bring in the legends from yesterday and unite them with up an coming aces. For the event, Longines created a temporary tennis field at one of the most epic locations ever, right under the Eiffel tower.

For a collector of vintage military watches, it is always a challenge to find rare models in good condition, but this Longines Type A-7 Avigation should tick all the boxes!

Lindbergh was 25 years old, the year was 1927, the time 10:22, his flight was timed by Longines, and a legend was born.

Swiss luxury horologer Longines kept the time at last Saturday’s Kentucky Derby and awarded special Conquest 1/100th Horse Racing timepieces to the winners.

Longines marked this year’s edition of the His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup with a new Equestrian Collection watch.

Rose gold watches, which began when watchmakers started mixing pure gold with copper, have dominated releases in the past decade. But all signs are pointing to the end of the rose gold trend, with the return of the classical yellow gold, and the introduction of the more restrained white gold alloy, one of the big […]

Andre Agassi got a special gift for his Foundation for Education from Longines during the French Open...

Exclusive photos and video from Palace Malice's win at the Belmont Stakes, the third and final leg of the Triple Crown of horse racing...

Luxury watchmakers are fighting for market shares of the lucrative Swiss watch industry, which the Federation of the Swiss Watch Industry FH pegs at a worth of US$23 billion. With growing demand in Asian, European and American markets, luxury watchmakers are scrambling to secure production means in order to maintain growth, but Reuters reports that there […]

This month luxury conglomerate Swatch Group released financial figures from 2012 showing that earnings are up a billion dollars over the previous year. The Bienne, Switzerland-based company, which is the world’s largest holder of watch manufactures, earned $8.79 billion (CHF 8,143 million), an increase of 14% over 2011. Although the company owns various holdings, the Watches & […]

Luxury conglomerate Swatch Group have released financial figures from 2012 showing that earnings are up a billion dollars over the previous year. The Swiss company, which is the world’s largest holder of watch manufactures, earned $8.79 billion (CHF 8,143 million), an increase of 14% over 2011. Although the company owns various holdings, the Watches & Jewelry segment […]

Longines ambassador Stefanie Graf has been described as the greatest female tennis player in the history of the sport, with every conceivable title under her belt. However, ask Graf, 43, what she holds dearest to her heart and you’re likely to hear about her non-profit foundation, Children for Tomorrow, rather than gold medals. Now a […]

Swatch Group, the world’s largest watchmaker, set an ambitious global sales goal for 2012. They strive to top total sales from the previous year by a margin of 1 billion Swiss francs, bringing their total sales up from 7 billion in 2011 to 8 billion in 2012. This is an amount equivalent to nearly 8.5 […]

Longines celebrates its 180th anniversary this year with a great new series of mechanical watches called the Saint-Imier collection. The name is a tribute to the village in the Swiss Jura in the heart of the country’s watchmaking district where the brand was founded. I visited the town last week and stopped by the Longines […]

 Watch brand Swiss Mountaineer dons Switzerland’s national flag on the dial of each timepiece. It claims it’s Swiss-made, but with its components made at a factory in Shenzhen, China and the company itself being owned by Hong Kong’s Golden Hawk, is it? Under Swiss rules, Golden Hawk can label its watches as Swiss-made so long […]