180th Anniversary Of Longines Celebrated With Spectacular Commemorative Models

The Saint-Imier based watchmaker, Longines, is celebrating its 180th anniversary by producing a series of commemorative watches worthy of the brand’s expertise and prestige. There is a line for both men and women. Blending elegance and sport, the men’s Column-Wheel Single Push-Piece Chronograph is a Limited Edition piece nodding to the company’s heritage and pride […]

By Seth Semilof

Metallic Watch Sales Soaring

The Federation of the Swiss Watch Industry (FHS) has revealed a rise in demand for bi-metallic watches following a sharp increase in export sales. The FHS stated that along with the persistent rise in demand for gold timepieces, bi-metallic watches are showing the same trend. Demand has heightened the overall performance of the Swiss watch […]

Swatch May Cut Off Supplying Rivals

  There is no doubt about it. Swatch  components are widely used, outside the brand itself. But that could change as soon as January 1st. The Swatch Group is considering cutting back their sales of the internal copoments to competitors to concentrate on making enough supplies for it’s own brands such as Longines, Omega, Tossot, Breguet […]