Jaquet Droz has always cherished its artistic side and often gives it center stage on their watches. This makes it that they are more than just telling time, and transcend to becoming an object of art. To achieve this, the level of craftsmanship needs to be at an extremely high standard, otherwise, they run the risk of merely becoming something whimsical. With the new Petit Heure Minute 'Tiger,' which is available in two varieties, the brands' Ateliers d'Art has absolutely surpassed itself.

Most people will immediately think of the exquisite dress watches made by Patek Philippe in precious metals when you mention the Calatrava. Already decades ago has this collection become a benchmark for the industry. While Patek Philippe made quite a name for itself with first the stainless steel Nautilus, and later on the Aquanaut, was this material only used sporadically to case Calatrava's. Recently there seems to have been a change in direction, as last year we where already been treated to the exquisite Calatrava Weekly Calendar Ref.5212A, sporting a stainless steel case, and now Patek Philippe is treating us on the Ref.6007A-001 Limited Edition, also in this material.

At Place Vendôme, the horological heart of Paris, has Grand Seiko opened its largest boutique in the world. While outside the hustle and bustle of the French capital rules, inside you can find the tranquility of Japan. Grand Seiko is offering its finest models in the over 2,000 square feet boutique, divided over two floors.

TAG Heuer is celebrating its 160 years of fine watchmaking history with the release of the new TAG Heuer Carrera Silver Limited Edition.

The new Classic Fusion Chronograph Chelsea FC is the third limited edition created in association with the legendary club. The timepiece embodies the vision of Hublot and Chelsea FC to lead the way in their respective fields.

When Pharrell grew up, his focus was already on the stars as he watched Star Trek, at home in Virginia Beach. This invoked a deep fascination for everything that lies within the universe. It is not surprising that when Richard Mille asked Pharrell to collaborate on a watch together, he turned to these memories for inspiration.

The Panerai Submersible Verde Militare - 42 MM (PAM01055) has a never-before-seen aesthetic dimension. It is the first Submersible to have a green dial, a feat by itself in regards to the use of color on watches.

Tag Heuer held a VIP cocktail at its Miami Design District boutique to celebrate its new limited edition timepiece honoring Argentine racer Juan Manuel Fangio.

Seven years ago, Richard Mille took inspiration from something that has fascinated humankind for centuries, the human skull, and made it the centerpiece of the RM 052 Tourbillon Skull. The shape of the skull served as the top bridges, hiding the entire movement behind it. It was suspended in the middle of the case, almost like a mystery watch, being only connected to the case by four bridges. This created the effect of bones and skull, much like a pirates flag. Richard Mille went even so far as also to sculpt the back of the skull, which served as the movement's center bridge. With the introduction of the RM 52-06, Richard Mille continues to play with this concept, yet now it is not a skull, but a mask that takes center stage.

Over the years has Hublot actively contributed to many great charity organizations. As they continue in this tradition, they have now joined forces with Kevin Pietersen, whose organization 'Save Our Rhino Africa India' (SORAI) is determined to protect the rhinoceroses from extinction. This threat is genuine, as two-thirds of all the rhino species are estimated to disappear within the next few decades, as their populations decline sharply.

In recent years it has become quite a thing for brands to launch a limited edition for a particular geographical region. In many ways, this is a smart strategy. It allows the brand to cater to local tastes, offer its clients and dealers there something exceptional and limited and therefore enable it to strengthen the brands present there. Both Jaeger-LeCoultre and Greubel Forsey have aimed at North America, each with a limited edition in which the color blue plays an important role.

As the engines roared last weekend in France, at the 24-hours of Le Mans, TAG Heuer took the stage to launch a very special version of the Monaco. This model rose to fame, not in the least because it was on the wrist of Steve McQueen in the 1971 cult-classic 'Le Mans'. At an exclusive event, TAG Heuer treated their guests at a screening of this movie, at the place where it was made. Among them was Steve McQueen's son Chad McQueen, but also brand ambassador Patrick Dempsey, Formula E champion Jean-Éric Vergne and Derek Bell, who not only won Le Mans five times but also drove one of the cars in the movie.

Zenith has always had a passion for fine cigars. Although a completely different product from watches, the craftsmanship, knowledge and passion needed to create a top quality product isn't. It is, therefore, no wonder that Zenith joined Habanos in celebrating the 50th anniversary of their Trinidad cigars with four very special Pilot Type 20 Chronographs to mark the occasion.

When it comes to making ceramic, Hublot is one of the masters in this field. While crafting the material itself is not too complicated, it is very hard to give it a vibrant color. As Hublot likes nothing better than a good challenge, they created this material in bold red and used it for the latest addition to the collection that they have developed in collaboration with contemporary artist Richard Orlinski.

In the world of car racing, Juan Pablo Montoya is a man whose accomplishments are not limited to a single championship. He won the prestigious CART title in his rookie year, as Formula One Driver he won among others the Grand Prix of Monaco and Silverstone, and on top of that, he was also three times victorious in the 24 Hours of Daytona and also won the Indianapolis 500. He now follows in the footsteps of Spike Lee and Lenny Kravitz, by joining Artisans de Genève to create an exclusive watch; 'La Montoya'

King Arthur's knights are back and have joined Roger Dubuis once again for a new (limited) edition of the Excalibur Knights of the Round Table. In the third version of this unique series, the knights are distinctly more futuristic, as is the environment in which they gather.