Renowned Swiss watchmaker Audemars Piguet has announced the exciting release of the Leo Messi Royal Oak, limited to 1000 pieces. The 41mm timepiece stands out from the typical Royal Oak. First, an elegant alligator strap as well as a strong rubber strap replaces the signature steel bracelet. The color of the hour markers on each […]

Audemars Piguet took to Paris earlier this month on its world tour celebrating the 40th anniversary of the Royal Oak. The Swiss luxury brand set up an exquisite display at the Palais de Tokyo museum. The kickoff evening saw an impressive turnout, including notable guests Julie Gayet, Cécile Cassel, Chantal Thomass and Thomas Dutronc. The […]

More than a thousand treasures will be up for grabs as Christie’s New York presents “Luxury Week” from June 12 to 15. This four-day bidding will be an exciting sale of the most deluxe pieces of jewelry, watches, wines and iconic designs from the 20th century. The auctioning will be a cluster per day, with New York […]

A recent announcement by Audemars Piguet revealed that the brand Board of Directors and Chief Executive Officer Philippe Merk will part ways, a result of differences in company strategy. With that, Francois-Henry Bennahmias was nominated by the Board to helm the position of General Manager ad interim. Bennahmias began his career at Audemars Piguet in 1996. […]

Audemars Piguet continues to break barriers through its award-winning sports ambassadors, and now the Swiss brand is celebrating its championship of Haute Timepiece Madness and the success of brand ambassador LeBron James as MVP. James, an Audemars Piguet brand ambassador for one year now, was named Most Valuable Player for the 2011-2012 season last weekend. […]

The biggest names in the entertainment industry walked the well-attended Metropolitan Museum of Art’s Costume Institute Gala red carpet in style, showing off haute couture and fine timepieces. Amongst the well-dressed attendees were New England Patriots quarterback Tom Brady, New York Giants wide receiver Victor Cruz and performers Kevin, Joe and Nick Jonas, who accessorized […]

Last week I had the luxury of spending two days with Carlos A. Rosillo, CEO of Bell & Ross, and his team to do a company profile on the haute brand. On Friday, I had the luxury of spending most of the day in the Place Vendôme area, which is one of the most spectacular […]

After 5 Weeks, and 32 Top Watches, Audemars Piguet has been named the Official Winner of the First Annual Timepiece Madness! The iconic AUDEMARS PIGUET EXTRA THIN ROYAL OAK LIMITED EDITION beat out the  THE GREUBEL FORSEY GMT to claim the inaugural honor.   Congratulations To Audemars Piguet! Like Haute Time? Join our Facebook page or follow us on […]

Rappers are known for loving their expensive and stylish timepieces. Luxury watches have become iconic in hip-hop history and culture and over the last few years  the brand that has been getting the most love from the stars is Audemars Piguet. Jay-Z drops the brand’s name on a number of his tracks, Swizz Beatz designed a number of […]

On Monday April 23, Swiss watch manufacture Audemars Piguet hosted a dinner at CATCH restaurant in New York City’s historic Meatpacking District in honor of New York City Knicks’ Carmelo Anthony. Audemars Piguet President & CEO, Francois-Henry Bennahmias, co-hosted the private event with Carmelo’s wife La La Anthony and producer Swizz Beatz. Joining in the […]

  This weekend while watching 24/7 on HBO with  Haute Time was excited to see Audemars Piguet featured twice on the show. In his interviews, Miguel Cotto was seen sporting the The Audemars Piguet Royal Oak Offshore Chronograph, in Stainless Steel.   Floyd Mayweather was seen on the show at home with fiancé who was wearing the […]

Most people wonder if brand ambassadors really wear their watch brands while at home. In an photo posted today on Instagram by Miami Heat superstar and ambassador to Audemars Piguet, Lebron James (@kingjames330), you see him horsing around with his kids and clearly supporting the brand, wearing an Audemars Piguet timepiece at home. Most celebrity ambassadors for watch brands […]

  A vintage Audemars Piguet Royal Oak Jumbo once belonging to French Actor Alain Delon sold for a record price of €68,750. The sale price is even more spectacular when taken into consideration that Delon’s Royal Oak Jumbo doesn’t have the dial with the AP logo at 6 o’clock, which the new Jumbo does have. The auctioneers […]

Chinese buyers proved their economic clout in Paris Thursday at an auction of watches owned by French actor and film idol Alain Delon. Auction house Cornette de Saint-Cyr said that the sale brought in $590,300 as collectors and fans bid in excitement and Chinese buyers bid via phone. Delon was not present for the sale of […]

In order to commemorate the 14th anniversary of the Queen Elizabeth II Cup in Hong Kong, Audemars Piguet launched a limited edition timepiece of the Tradition collection. Audemars Piguet was founded 137 years ago and has enjoyed a synergistic partnership with the Hong Kong Jockey Club for the sponsorship of the AP QEII Cup race since 1999. […]

Last night commenced the 40th anniversary celebration of Audemars Piguet’s iconic timepiece Royal Oak. To pay homage to the world’s first ever luxury sports timepiece, the Swiss Manufacturer curated a special exhibition. This showcase kicked off with an exclusive black tie soiree last night and is now open to the public for four days only; […]