The iconic Royal Oak model by Audemars Piguet is turning 40 and the milestone is being commemorated in a big way. The 40th anniversary of the world’s first ever luxury sports timepiece will be marked by a worldwide exhibition celebrating the history of the globally-coveted watch and its iconic maker. “Audemars Piguet’s iconic timepiece Royal […]

My next meeting on Sunday was with one of the biggest rock stars of Basel World, Vincent Perriard, the creator of the HYT Watch. His first launch is the H1 Hydro Mechanical Watch. On the website, they describe the piece as an encounter between Fine Watchmaking and fluid mechanics. Basically, the watch performs and works on […]

This not to be missed event combines design, photography, film and sound creating the Royal Oak 40th anniversary worldwide exhibition. Celebrating 40 years of Audemars Piguet’s iconic timepiece Royal Oak, the world’s first luxury sports timepiece that sparked a complete shift in the watch industry, the Swiss Manufacture from Le Brassus in the Vallee de Joux […]

Audemars Piguet brand ambassador Novak Djokovic won the Australian Open against Rafael Nadal in the longest Grand Slam singles final ever.  Lasting an epic five sets and six hours, the match which was held in front of 15,000 spectators, ended with Djokovic achieving his fifth Grand Slam tournament win and third in a row. With this win he has moved into the number one position overall […]

Actor and former governor of California  Arnold Schwarzenegger stopped by Audemars Piguet booth at SIHH on January 19th. Alongside CEO Philippe Merk, the Audemars Piguet brand ambassador got a personal viewing of the 2012 collection. Proudly displaying one of his favorite models, the Royal Oak Offshore Arnold Schwarzenegger the Legacy, he was awed by the open worked […]

China has overtaken the US and has grow to be the market with the highest demand for luxury watches, according to a new report by Digital Luxury Group, the leading digital market researcher in the industry. The information is based on millions of intentions expressed by independent and anonymous consumers searching for luxury watch brands […]

  The Audemars Piguet Royal Oak is one of the world’s top three most iconic watches (the other two being the Rolex Sub and the Omega Speedy), known for its octagonal bezel, tapisserie dial and complex steel bracelet. This year the brand celebrates the 40th anniversary of the Royal Oak by introducing several commemorative versions […]

  Just in time for the opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising campaign. In celebration of the 40th anniversary of the iconic Royal Oak timepiece, the Manufacture has created a new brand campaign with stunning visuals and the powerful tagline: “To break […]