Rolls-Royce Boat Tail Makes Global Debut At Prestigious Villa D’Este

Rolls-Royce Boat Tail Makes Global Debut At Prestigious Villa D’Este

Adrienne Faurote
By Adrienne Faurote October 5, 2021
'Boat Tail' Designer, Alex Innes, and Rolls-Royce Motor Cars CEO, Torsten Muller-Otvos make Global debut unveiling at Villa D'Este
‘Boat Tail’ Designer, Alex Innes, and Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös make Global debut unveiling at Villa D’Este

Photo Credit: Rolls-Royce Motor Cars

Rolls-Royce’s coachbuilt masterpiece, Boat Tail, makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este.  The car was unveiled on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will be available for guests and journalists shortly thereafter, for two days only, before it is returned to the privacy and seclusion that has surrounded it since it was formally revealed in May 2021. 

“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time,” said Müller-Ötvös. “Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalization and contemporary patronage provide essentially limitless possibilities.”

Rolls-Royce Boat Tail Hosting Suite (2)Photo Credit: Rolls-Royce Motor Cars

Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in the public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary bespoke detailing, which were designed and hand-built at the home of Rolls-Royce in a highly demanding, technical, and creative project lasting almost four years.

Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.

Rolls-Royce Boat Tail Lake Como 1Photo Credit: Rolls-Royce Motor Cars

Boat Tail represents a pivotal moment for the wider luxury goods sector. As a truly hand-built, one-of-a-kind creation, in which both the body work and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

First staged in 1929, on the shores of Lake Como in Northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from October 1st to the 3rd, with Boat Tail presented to the world for the first time on October 2nd and 3rd only.

Boat Tail Designer, Alex Innes and Painter, Jeff Koons
Boat Tail Designer, Alex Innes and Painter, Jeff Koons

Photo Credit: Rolls-Royce Motor Cars