Rick De La Croix, Pelé and Ricardo Guadalupe pose with Carnival-themed dancers
Pelé, one of the world’s most famous athletes and the only soccer player to win three World Cups, arrived in Miami this week for the kickoff of Hublot‘s new World Cup Campaign.
The Haute Minute
With just over a month till the World Cup kicks off, the King of Football helped launch the "Hublot Loves Football" campaign...
The “Hublot Loves Football” campaign will tour the globe in advance of the 2014 Brazil World Cup, which starts on June 12.
With just over a month to go till the World Cup kicks off in Brazil, Hublot has launched its global “Hublot Loves Football” campaign.
For the campaign’s launch, Pelé and Hublot welcomed media at Brazilian artist Romero Britto‘s Studio in Wynwood, Miami for a press conference andHaute Living cover shoot.
Jorge Pérez, Romero Britto, Pelé, Mayor Philip Levine and Ricardo GuadalupeHublot teamed up with Haute Living and Dom Pérignon to host a special party at Bâoli in Miami.Mayor Philip Levine and Ricardo Guadalupe
Later that evening, the “King of Football” joined Hublot CEO Ricardo Guadalupe, Hublot’s Exclusive Partner in the Americas Rick De La Croix and Britto to celebrate with a Brazilian-themed party at Bâoli hosted by Hublot, Haute Living and Dom Pérignon.
Edgardo Defortuna, Jorge Pérez and Gil DezerPelé shared a laugh with a fellow Brazilian, the artist Romero Britto
The group toasted the campaign’s success with glasses of Dom Pérignon, which flowed freely all evening long. Miami Heat’s DJ Irie entertained a packed house that included notables such as Miami Beach MayorPhilip Levine, Jorge Pérez, Gil Dezer, Anthony Shriver, Rohan Marley, Kevin Lyttle, Michael Grieco and Sammy Sosa.
Romero Britto, Pelé, Anthony Shriver and Alina Shriver
To see more exclusive photos from the event, check out the gallery below!
As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.
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